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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Innovative Ways to Maximize Productivity For BDRs

SalesFuel

of BDR professionals received a quota increase, reports 6sense research. For outbound lead management, BDRs primarily use email and social media. Posting a variety of content on social sites such as social media establishes topical authority and increases visibility. In 2024, 39.3%

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How to Reengineer Your Sales Training Program

SalesFuel

How to Reengineer Your Sales Training Program Before you begin to adjust the details of your sales training initiatives, take time to study your rain makers. In any organization, the top sellers often make quota. And in general, Rain Group analysts point out, the quota numbers are not easy to reach. But that’s not true.

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Disrupted, Not Derailed–Your Pipeline in the Time of Covid

Sales 2.0

To study this, we surveyed 755 B2B SaaS professionals who are part of the sales process at their companies in late May and early June 2020. Nearly two-thirds of our respondents said that digital methods, such as email (31.3%), social media (27.5%), and webinars (13.1%), had been most effective for them.

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Virtual Selling: How to Excel and Crush Your Sales Quota

Highspot

Prospecting Virtual prospecting utilizes tools like email, social media, and video to reach potential customers. Sales reps can curate content like webinars and case studies to showcase expertise. The post Virtual Selling: How to Excel and Crush Your Sales Quota appeared first on Highspot. Request a demo today.

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

BDRs typically make 17 attempts per contact (distributed between social media, phone calls, and emails). However, the report does note a downward trend in support: Quota attainment has been holding steady between 81 to 90%. Support is directly tied to quota attainment. 76% percent of BDRs report to sales over marketing.