Allego

MAY 30, 2018

Modern learning is about increasing efficiency, and distilling the one or two nuggets of real value from the tedious content within a training session. You might go through a whole training course and only find two bits of information you can use. Ask a trusted SME to record a video the next time they need to communicate to the field.

SME 48

SME Incentives Incentive Video 48

Allego

DECEMBER 18, 2018

Since then, everyone has jumped on-board the video train, and now you know whom to blame the next time you suffer through an hour-long webinar replay or half-hour video missive on filing expenses. . What’s more powerful than your top rep letting everyone know about a new sales technique that helped her close a big deal?

Webinar Metrics 48

Webinar Metrics Video SME Retention 48

Close.io

FEBRUARY 24, 2020

First off, let’s make one thing very clear: sales enablement isn’t just another fun trend that’s here today and gone tomorrow. Just five years ago, CSO Insights ran a study about sales enablement and only 25% of the companies they surveyed had developed sales enablement for their teams. Today, we’ll see: ?

Sales Enablement 85

Sales Enablement Top of Funnel Hiring Face-to-face 85

Product Management University

MARCH 14, 2017

The Protective Pad: Surrogate Users (SME, Product Owner, Business Analyst). When missing, expect your sales force to have a noticeable limp since the primary purpose of solutions marketing is sales enablement and quality demand generation. Sales credibility is the #1 reason you’re customers buy.

Sports 40

Sports Demand Generation Agencies SME Engineering 40

Anthony Iannarino

JANUARY 16, 2020

When my friend challenged the salesperson to explain why he believed he was making mistakes, the salesperson suggested that their marketing team told them during training that if their prospective client was not doing what they would eventually recommend, they were wrong and making a mistake. Instead, your responsibility is just beginning.

eBook 77

eBook Trends B2B Government 77

Mindtickle

MAY 14, 2016

Businesses in this position prefer aligning themselves with channel partners who are SMEs in their field, who they can provide with exclusive access to their solution. An effective partner enablement strategy includes a strong onboarding program that focuses in on helping them sell your solution.

Channels 52

Channels Strategy Lead Rank Retail 52

Mindtickle

MAY 14, 2016

Businesses in this position prefer aligning themselves with channel partners who are SMEs in their field, who they can provide with exclusive access to their solution. An effective partner enablement strategy includes a strong onboarding program that focuses in on helping them sell your solution.

Channels 52

Channels Strategy Lead Rank Retail 52

Allego

JULY 17, 2023

Change has come to enablement. For years, we’ve talked about sales enablement and how enablement can help sales teams sell more. What’s the best training strategy? What sales content do teams need? Enablement is now revenue enablement. What skills do sellers need?

Buyer 118

Buyer Lead Rank Case Study Buyer Persona 118

The ROI Guy

OCTOBER 5, 2011

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Can you speak to how the changing buyer has increased the need for sophisticated sales enablement solutions? What are some of the key benefits of sales enablement technology?

Sales Enablement 45

Sales Enablement Report Tools ROI 45

Mindtickle

SEPTEMBER 15, 2021

Virtually every sales enabler and marketer spends a lot of time creating content to support the sales team. For example, “internal use only” tools such as just-in-time training and recordings of top sellers in real-world interactions help reps prepare for upcoming meetings more effectively. Will it be up-to-date?

Top of Funnel 95

Top of Funnel Face-to-face SME B2B 95

Mindtickle

MARCH 1, 2024

Instead, they bring in others throughout the sales cycle – each sharing their concerns and requirements. Enterprise sales vs. mid-market sales Mid-market companies (also referred to as small and medium-sized enterprises – or SME) are larger than SMBs but smaller than enterprises.

Enterprise 52

Enterprise Enterprise Software Software 52

Mindtickle

SEPTEMBER 15, 2021

Virtually every sales enabler and marketer spends a lot of time creating content to support the sales team. For example, “internal use only” tools such as just-in-time training and recordings of top sellers in real-world interactions help reps prepare for upcoming meetings more effectively. Will it be up-to-date?

Top of Funnel 59

Top of Funnel Face-to-face SME B2B 59

Sales Hacker

OCTOBER 7, 2021

The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130