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This Is What Has Made B2B Sales More Challenging

Anthony Iannarino

Not too long ago, people believed the most significant changes in business-to-business sales were the internet and the social channels. They want cost savings (not the same thing as a lower price), higher revenue, or improved profitability. Instead, your clients need your help to produce economic value. The Drive for Consensus.

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How to use the marketing flywheel method to supercharge your business

Nutshell

The flywheel model was first introduced in 2001, but it’s recently experienced a rebirth in the business world and inspired professionals everywhere to re-evaluate the classic sales and marketing funnel. Well, here’s another important term for you to memorize: the marketing flywheel. How to Take a Flywheel Approach.

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IDC: Tech Marketing Budgets Up, But Lag Revenue Growth

The ROI Guy

Shift to Digital Marketers are still being asked to do-more-with-less, and this is driving a significant change in go-to-market channels. Marketing Growth Lags Revenue Growth IDC also tracks and compares marketing growth vs. revenue growth, and for the first half of 2010 the survey revealed that IT vendor revenue grew at a healthy 5.8%

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Choosing the Right Sales Metrics for Management

SalesLoft

Concur, one of the oldest SaaS companies , only moved from selling CD-ROMs and traditional on-premise software licenses to a SaaS model in 2001. For non-SaaS businesses revenue will still equal price times quantity, regardless of the sales motion that gets you there. Other selling motions will have a similar formula.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts. The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels.

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The ultimate sales guide to setting and discussing pricing

OnePageCRM

But we really need to look at the total revenue for each price point. So you conclude that the optimal price for your product is $10 since it has the highest revenue. Out of $450 in potential revenue, you capture only $150 and there’s $300 in what we call consumer surplus. The Book + Videos ($79) Units: 104; Revenue: $6,296.

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr.