Cold Calling is “IN” Again! – Sales eXchange 234
The Pipeline
JANUARY 13, 2014
The only thing I can’t remember if it was 1987, 1993 or 2007 when I actually first bought it. What is truly refreshing in some of their proclamations, is not so much their embracement of this staple and age old tool of sales success, but more importantly their abandonment of the “Us vs. Them” dribble that often dominates the debate.
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