The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

Igniting Sales Transformation

JULY 18, 2018

She has also worked with the small & medium business market as well as with start-ups. Her vertical expertise includes retail, travel & transportation, distributors, consumer packaged goods and financial services, among other industries. As a sales executive, Ms. She has also worked at Oracle as well as Hewlett-Packard.

Microsoft 48

Microsoft Customer Hiring Oracle 48

Increase Sales

AUGUST 18, 2014

The 21st Century has changed how people market their businesses. To attract attention today requires this new channel of content marketing. Yet as in the previous century when paid advertising was King, many of those messages miss the mark and worse yet continue to miss the mark. visits per visitor with 2.89 Share on Facebook.

Marketing 131

Marketing Small Business Small Business Education 131

Pipeliner

APRIL 8, 2021

Founded in 2010, Instagram has shown insane growth in the previous decade. It has also made Instagram a favorite among brands for digital marketing purposes. Many businesses take help from some of the top social media marketing agencies to get their work done. 5. Invest In Instagram Advertising.

Paid Content 52

Paid Content Small Business Small Business Social Media 52

Hyper-Connected Selling

MAY 21, 2015

This article was originally published on June 30th 2010. And Seth keeps pumping out insightful ideas on current marketing! Because the modern consumer is overwhelmed by information, the most effective way to market is to create products and services that are remarkable and stand out – leading people to want to talk about them.

Advertising 40

Advertising Advertising Consumer Segment 40

Hubspot Sales

JULY 14, 2020

Hear me out for a moment — we’re going to take our salesperson hat off and are going to tap into our marketing alter-egos (briefly, I promise). Over the past decade, the rise of social media and the emerging field of influencer marketing has turned how companies advertise and sell their products upside down.

Influencer 86

Influencer Industry Hiring Social Media 86

Score More Sales

OCTOBER 7, 2010

by Lori Richardson on October 7, 2010. As a consumer, have you enjoyed the rise of Groupon ? I wonder about those retailers and restaurants who are still advertising in newspapers and on cable TV in ads with a small incentive – 20% off of a product or service. Sales Tips and Strategies to Grow Revenues. Consulting.

Lead Rank 120

Lead Rank Lead Scoring Incentives Incentive 120

Platinum Rules for Success

MARCH 22, 2017

The upshot of these market influences is that the differentiated products of yesterday are the commodities of today. Differentiation is, however, the only way to be successful in today’s market. When the war ended, the demand for consumer goods shot up to an all-time high. The commando approach to selling is obsolete.

Scale 48

Scale Up-Sell Referrals Objections 48

Sales and Marketing Management

DECEMBER 28, 2017

Now, with access to global markets, the ability to scale your intellectual property and, whether it’s through LinkedIn, Facebook or consumer discover, the ability for good products and good people to get out there, everyone has a shot at becoming part of something groundbreaking. Galloway: There’s also Amazon, our digestive track.

Facebook 149

Facebook B2C Consumer B2B 149

The Pipeline

JULY 15, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Selling to Consumers. August 2011. April 2011.

Pipeline 242

Pipeline Hotels Cold Calling Compensation 242

The ROI Guy

SEPTEMBER 9, 2010

A recent Forbes Insight research survey indicates that despite the impact of two economic downturns in the past decade and current economic pressure to deliver bottom-line results, Marketing Executives are still more focused on the "big idea" , left brain creative to drive marketing strategy, vs. the quantified ROI, right brain impacts.

ROI 40

ROI Strategy Marketing Face-to-face 40