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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). In 2010, a search for social media managers on Indeed.com returned 7,100 results.

Hiring 174
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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. B2B Vlogging: As we discussed in a previous post, B2B blogging is an effective way to drive organic traffic to your website, engage potential buyers, and generate high-quality leads for your sales team.

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The Pipeline ? When the customer can't be consoled, console the.

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. The Pipeline Renbor Sales Solutions Inc.s Good ideas need a home and you’ve built a great sales library with an abundance of study rooms.

Pipeline 257
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Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010

The ROI Guy

Our takes is that these smaller firms have learned that connecting personally with customers can lead to more business, and better sales and marketing effectiveness. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010. The survey results can be found at: [link].

Buyer 40
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Selling in the New Gig Economy

Crunchbase

According to a Gallup study, about 36 percent of U.S. Since 2010, the number of gig workers has increased by 15 percent. That same study reports that high-skill, high-earning gig workers comprise one of the fastest-growing segments of the freelance workforce. workers derive some or all of their income through independent gigs.

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PODCAST 121: Lessons From Survival Mode: How to Kickstart Your Business with Matt Rizzetta

Sales Hacker

This week on the Sales Hacker podcast, we speak with Matt Rizzetta , founder of North 6th Agency, which is a communications and PR firm based in New York City. Subscribe to the Sales Hacker Podcast. How to get better at sales [21:37]. Welcome to the Sales Hacker podcast. Welcome to the Sales Hacker podcast.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%