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How Younger Generations are Disrupting B2B Buying

Zoominfo

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. Take the assessment today!

B2B 130
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78 Customer Engagement Statistics

Zoominfo

No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business. For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. The Current State of Customer Engagement.

Customer 196
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Sales Talk for CEOs: Growth Strategies for Hiring and Organizing Your Sales Team with Jacco van der Kooij (S1:E15)

Alice Heiman

What hiring strategies can help you find the best talent? This episode features Jacco van der Kooij, Founder of Winning by Design , a global B2B revenue consulting and training company founded in 2012. Watch the podcast below or on our YouTube channel. How should you organize your team for top performance and growth?

Hiring 62
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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

Take a look at your current strategy to see if you’re guilty of these common social media mistakes: Having inconsistent profiles. A good B2B social media strategy includes social listening. Remember, both customers and prospects are following your social channels – don’t miss an opportunity to convert. Not listening.

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What is the State of Marketing in 2013

Score More Sales

According to IBM’s Jay Henderson, Strategy Program Director, they identified three traits that the leading marketers all have: They know the customer and the individual in context – applying technology accordingly. Evaluating and prioritizing channels. Creating a consistent customer experience.

Marketing 241
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Smarter Commerce Global Summit 6 Tips for Midmarket Companies

Score More Sales

Instead of keynotes all about how great the idea of Big Data will be, there was a treasure trove of stories on how data – big and small – is transforming and improving customer service, response times, interaction with customers and buyers, and improving bottom line revenues. Marketing Study Update. Procurement Study.

Company 208
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Where did you learn to sell? How have you modified it? | Jeffrey.

Jeffrey Gitomer

I wanted to channel that energy, harness that energy, and direct it toward a sales prospect. My strategy was to practice what I had just learned. There is no time like the present to change things up in 2012 to ensure its better than 2011! Customer Satisfaction is Worthless, Customer Loyalty is Priceless.

Hiring 181