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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. Instructional Videos. Blog Posts and Articles.

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[VIDEO] Top Qualities of High-Growth Companies: A Conversation with Henry Schuck

DiscoverOrg Sales

Join DiscoverOrg CEO Henry Shuck and Justin Withers, VP of Product Management and Marketing, for a conversation about what drives high-growth companies. Watch the video here, or read through the conversation below. Get the results of our 2017 Growth Drivers Report here. What drives high-growth companies?

Company 120
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Want to Create Amazing Experiences? Start With Design Thinking.

Sales and Marketing Management

Author: Pete Dufner As a creative director in a past life, I witnessed Natasha Jen’s “Design Thinking is Bull ” presentation back at the HOW conference in 2017. If you haven’t seen her video yet, it’s 13 minutes well spent.). We use it to create meetings, events and incentive programs, but it’s really at the core of everything we do.

Infusion 205
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Ten 2017 Sales Kick-Off Meeting Ideas

Your Sales Management Guru

Ten 2017 Sales Kick-off Meeting Ideas. . While working with a client last week it became obvious that we are moving into the time to finalize 2017 budgets, compensation plans and something most sales managers don’t take enough in developing their 2017 Sales Kick Off meeting. see previous blogs for ideas).

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Sales Compensation Planning for 2017

Your Sales Management Guru

Creating a Sales Compensation Plan for 2017. Some pay commission based on sales, while others only pay on margin; still others blend both with incentives and special bonus plans. Do you want to open a vertical market, new products? You should also address these questions: Is your company a start-up or an established business?

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The Best Sales Training Ideas: Techniques to Ensure Success

Mindtickle

employees worked remotely for at least part of the time in 2017, up from only 23% in 2003. Even when employees are in the office, sales teams are often dispersed throughout different cities, states, and even countries to serve different markets. Real-world incentives. Over 40% of U.S. and salespeople are no exception.

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Is Your Compensation Program Missing the SPM Boat?

Xactly

When Xactly was founded more than 13 years ago , the company had a simple vision to democratize incentive compensation management and put powerful calculation tools in the hands of every company. Sales Optimization: Ther e is no bigger transformation happening in the market than the data revolution.