Why Product-Agnostic Content Wins in B2B Marketing
Sales and Marketing Management
OCTOBER 29, 2018
Instructional Videos. Instructional videos typically feature more prominent branding than whitepapers, but the bulk of information contained in these videos is focused on helping viewers learn about something or solve a problem. The video opens with a screenshot of Gavin’s Facebook page which disappears after 40 seconds or so.
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