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26 Personalization Statistics for the B2B Marketer

Zoominfo

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. The impact of website personalization. without personalization ( source ).

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51 Career-Changing Sales Productivity Statistics

Zoominfo

Other selling tasks include prospecting, administrative work, data entry, market research, etc. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Only 5% remember statistics ( source ). Challenges.

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57 Essential Multichannel Marketing Statistics

Zoominfo

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

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Embracing Diversity and Inclusion in Sales

Janek Performance Group

This includes how these cultivate innovation, expand market reach, enhance customer relationships, and, ultimately, drive organizational success. These statistics may surprise you: B2B sales is 72.5 percent of B2B salespeople. This is compared to 26 percent for those that don’t. percent white.

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50+ Essential Multichannel Marketing Statistics

Zoominfo

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

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53 Sales Follow Up Statistics

Zoominfo

Whether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. Email marketing has two times higher returns than cold calling ( source ). B2B Data and Effective Sales Follow Up Statistics 43.

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