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The Important Difference Between MQLs and SQLs

KLA Group

When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. The post The Important Difference Between MQLs and SQLs first appeared on KLA Group - Denver. Everyone will define these terms differently.

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How to Shift Target Markets in These Uncertain Times

KLA Group

It defines the personas you are going to target, the key messages and problems you should talk about, and even the activities you should use. The post How to Shift Target Markets in These Uncertain Times first appeared on KLA Group - Denver. The question I’ve been asked a lot recently is “What do I do if my target […].

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6 Ways to Stay Visible Post-Pandemic

KLA Group

By Kendra Lee The pandemic has business owners thinking very differently about their organizations. The post 6 Ways to Stay Visible Post-Pandemic first appeared on KLA Group - Denver. They’re scrutinizing their solutions, go-to-market strategies, and processes. They’re re-examining their staff and providers.

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Grab Attention and Get Replies with These 5 Email Marketing Tips

KLA Group

Then I ask about the last memorable email they received. The post Grab Attention and Get Replies with These 5 Email Marketing Tips first appeared on KLA Group - Denver. Tap out a few sentences on the keyboard. Or the last time they responded to a B2B marketing email. It dawns on […].

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How to Become a Sales Superstar

Steven Rosen

I wanted to share a post by Kendra Lee, President of the KLA Group who just wrote a very interesting sales book titled The Sales Magnet: How to Get More Customers Without Cold Calling. You can target as many or as few people as you have in your micro-segment and not worry about the price tag. Able to reach large audiences.

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Kendra Lee to be featured speaker at global sales conference

KLA Group

Denver-based sales guru, author will address group about sales prospecting DENVER, March 12, 2020 — Nationally recognized sales and marketing leader Kendra Lee, president and CEO of KLA Group Inc., Centennial, has been selected to be a featured speaker at OutBound, the “biggest, baddest” conference in the sales profession.

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Cold Calling Perfection: A 10-Point Assessment

Women Sales Pros

Are you talking about business issues? Prospects care most about solutions to their problems, so be sure to frame your call in those terms. Are the suggestions you make , or situations you talk about, accurate? Don’t focus on what you do as much as what the issues are that you help solve. Are you listening?