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Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. When it works perfectly, each tooth and groove of the sales effort makes a connection with a sales lead at every level in the targeted company, thus unlocking the whole enterprise.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads.

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Here’s Where Your GTM Strategy Is Failing

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Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . Re-evaluate Channels . You should always be tracking lead sources and determining which channels they come from.

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A Comprehensive Comparison Between B2B and B2SMB Business Models

BuzzBoard

B2B, or business-to-business, typically targets larger enterprises, including multinational corporations, that require substantial volumes of products or services. Additionally, B2B transactions can involve the exchange of services, such as a marketing agency providing advertising services to a software company. What Is B2SMB?

Lead Rank 105
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How To Build Your Go-To-Market Strategy

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Increasing sales with enterprise customers starts here — find out how to build custom solutions. Believe it or not, this GTM motion is applicable either within or outside a customer base, especially within unengaged buying units in enterprise customers. GTM strategies also help with maximizing customer lifetime value (CLV).

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg Sales

Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Get attribution in place to learn which channels have the best conversion rates. Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly.

ROI 171
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How to Create a Lead Generation Strategy for SMBs

Zoominfo

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient.