Account Based Marketing for Lead Development Quality, Not Quantity
Sales and Marketing Management
MAY 14, 2017
Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. When it works perfectly, each tooth and groove of the sales effort makes a connection with a sales lead at every level in the targeted company, thus unlocking the whole enterprise.
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