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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Stale data and lack of differentiation could be two major culprits.

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How Engaged Accounts Can be Known and Then Treated More Effectively

SBI

Transforming Sales: How Engaged Accounts Can be Known and Then Treated More Effectively. Additionally, we see people using technology to better surface and understand their actual engagement with target accounts – using AI and other analytics. This week I interview John Steinert , Chief Marketing Officer of TechTarget.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. With ZoomInfo’s MarketingOS , you can automatically target accounts that fit your ICP.

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Busting the myth! Retargeting is a creepy stalker

Salesmate

Retargeting is when marketers reach out to the prospects that previously engaged with the company. So, if you come across a familiar advertisement while you’re browsing online, that’s retargeting. Remarketing has been found to be effective by a large number of advertisers. Conclusion.

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6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

UGC is highly influential and can ultimately help you convert more prospects into paying customers. Think about it, if users see hashtagged UGC content featured on your company account, they will be more motivated to generate their own content that you can then promote. New customers and prospects that are excited about what you do.

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The Beginner’s Guide to Referral Marketing

Zoominfo

Customers are 92% more likely to trust the word of their peers over traditional advertising ( source ). Not every referred prospect will become a customer, but the increased conversation about your company and products will strengthen your brand and help maximize your reach. Referrals convert at a high rate.

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4 Ways to Find Your First Customer

Hubspot Sales

You might be afraid that you’ll say something wrong and scare away a big prospect. In this scenario, small companies with less than 10 team members, who have an individual who is inexperienced in accounting managing finances are the ideal customers I’m looking for. It doesn’t have to be this way. These options are costly.