Braveheart Sales

MARCH 30, 2021

Salespeople who are easily able to reach decision-makers are infinitely more effective at closing business. If we know that more business will be closed, tons more business, but only slightly more than a quarter of salespeople are skilled at reaching decision-makers, it seems to me that there is a pretty big opportunity for impact.

Decision Maker 52

Decision Maker Gatekeeper Call-back Groups 52

SalesHandy

FEBRUARY 23, 2021

Trying to find the right people to sell to within your target organization or account can be tricky. Especially when you’re looking for decision makers, who’re usually inaccessible, and often indistinguishable from other prospects within the organization. Let’s first understand who are decision makers in a company.

Decision Maker 52

Decision Maker Company How To Campaigns 52

The Pipeline

JULY 23, 2015

A question I regularly ask when working with a group of reps on prospecting, is “who do you call on?” The answer I get is “the decision maker”. Now I have used a lot of different directories and databases, and they all give a title, not role in decision. or “who do you want to call on?”

Decision Maker 120

Decision Maker Objections Case Study Face-to-face 120

No More Cold Calling

JULY 20, 2017

Twenty years ago, I would have told you referrals couldn’t possibly be more important for account based sales development. Too many account based selling teams over-rely on technology to reach their prospects. This digital dependence actually decreases productivity and extends the time it takes to reach a decision-maker.

Account 285

Account Referrals Lead Generation Cold Calling 285

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

No More Cold Calling

DECEMBER 7, 2023

In my experience, at least half the people you ask for referrals will introduce you to your ideal prospect. Referred prospects convert to clients a minimum 50 percent of the time (most salespeople tell me it’s closer to 70 percent). 10 people introduce you to your ideal prospect. No more than 20. 5 are a perfect fit.

Referrals 194

Referrals Scale Decision Maker Sales Qualified Lead 194

eGrabber

OCTOBER 6, 2021

LinkedIn is one of the best platforms to find decision-makers in your targeted companies. But connecting and reaching decision-makers is not a cakewalk. Some of the challenges include: (a) Decision-makers do not accept all connection requests unless they know you or it is relevant to them or their business. (b)

Decision Maker 52

Decision Maker Company Webinar Metrics Gatekeeper 52

No More Cold Calling

JANUARY 11, 2024

Sales leaders bemoan that they don’t have enough qualified leads in the pipe, that their people aren’t getting meetings with decision-makers, that they can’t seem to differentiate themselves from competitors. You need your sales reps to seed and grow their accounts, not just hit the phones.

Sales Qualified Lead 177

Sales Qualified Lead Guarantee Lead Rank Lead Scoring 177

No More Cold Calling

APRIL 27, 2017

What’s the best approach to account segmentation? How should sales leaders segment accounts for their account-based sellers? Your biggest clients aren’t always the most strategic accounts. In many large enterprises, sales teams don’t have access to senior decision-makers, just to the midlevel buyers with whom they work.

Account 185

Account Lead Rank Lead Scoring Decision Maker 185

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. The lines between sales and account management get blurry — while they’re both revenue powerhouses, they’re different beasts.

Account 238

Account Lead Rank Ideal Customer Profile Decision Maker 238

Zoominfo

APRIL 8, 2021

However, when used at the wrong time and the wrong way — like checking off BANT criteria while talking to a prospect — reps lose ground qualifying prospective customers. While many variables drive the sales process, it comes down to this: the prospect you’re calling has no clue how your product will make their business better.

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Decision Maker Case Study 130

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. By targeting good-fit accounts, marketers can be sure that only the best and most sales-ready buyers enter their pipeline. To target your key accounts, you must develop an Ideal Customer Profile (ICP).

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Account Marketing 130

No More Cold Calling

DECEMBER 14, 2017

A sales VP was frustrated with her account based sales team, as they relied almost exclusively on technology for generating sales leads. They spent plenty of time on social media and sent tons of emails, but they rarely reached actual decision-makers. Has digital communication killed traditional sales techniques?

Account 228

Account Face-to-face Decision Maker Social Media 228

Hubspot Sales

DECEMBER 9, 2019

As a sales rep, you're responsible for guiding your prospect through both big and small decisions. You can help the prospect make the decision to schedule a connect call by sending a helpful outreach email — a relatively trivial decision. Who are the decision makers at a company? The Charismatic.

Decision Maker 77

Decision Maker How To Proposal Hiring 77

No More Cold Calling

MAY 18, 2017

If account-based sales reps want to reach C-suite prospects, the secret is calling at night or on weekends, when their gatekeepers are off duty. This is just the latest stupid advice I’ve read about how to bypass the gatekeeper and get decision-makers on the phone. How Referrals Work for Account-Based Sales Teams.

Gatekeeper 224

Gatekeeper Account Referrals Decision Maker 224

Sales Evangelist

SEPTEMBER 21, 2020

How to Reach Decision-Makers When Selling to Enterprises When selling, we want to talk to the decision makers but how do you reach them in order to qualify them as a prospect? It’s become even harder to get a hold of decision-makers. The solution is to go back to personalization.

Decision Maker 59

Decision Maker Enterprise Enterprise How To 59

Mereo

JULY 14, 2022

B2B decision makers have often been akin to the Viking warriors centered behind a shield wall. According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers. Inaccessible.

Decision Maker 36

Decision Maker Gatekeeper Ideal Customer Profile Analysis 36

Janek Performance Group

JULY 25, 2023

As such, they often prioritize new accounts. For salespeople, this means tighter budgets, more decision makers, and longer sales cycles. This makes effective account planning essential. With account planning, you identify and target potential sales opportunities within existing accounts.

Account 62

Account Decision Maker How To Course 62

Emissary

FEBRUARY 1, 2023

Sales account planning has been in practice for 30+ years. So most technology organizations have an account planner floating around somewhere. There are more decision-makers involved than ever before, longer sales cycles, and more demanding buyers. But whether these plans yield results varies broadly.

Enterprise 96

Enterprise Enterprise Account Decision Maker 96

No More Cold Calling

JANUARY 5, 2017

It’s an ineffective prospecting strategy and a nuisance to buyers, most of whom ignore cold calls. For account-based sellers , it’s not only a waste of time. Current clients at a prospect company are the best source of new business within their organizations. Stop Fooling Yourself—Your Prospecting Is Cold.

Cold Calling 222

Cold Calling Account Decision Maker Referrals 222

Steven Rosen

MARCH 12, 2024

Salespeople should use opportunities to meet with multiple decision-makers and stakeholders in client organizations. This article will tackle the benefits and advantages of motivating your sales team to meet and connect with their sales prospects and customers.

Face-to-face 296

Face-to-face Video Decision Maker Loyalty 296

eGrabber

SEPTEMBER 18, 2020

As a B2B sales professional, you put in a lot of time & effort to identify a decision maker in your target accounts and find their business contact information. The next step is to reach the decision maker with the right message and book sales appointments. Shrinking Decision Maker Tenure.

Decision Maker 40

Decision Maker Opportunity How To Influencer 40

No More Cold Calling

SEPTEMBER 28, 2017

Every salesperson in their right mind wants to grab every possible tool to accelerate account based sales development, look smarter, shorten prospecting time, and score meetings with decision-makers. If it takes eight to 12 touches to reach a prospect, that tool is too dull. But some tools are sharper than others.

Account 245

Account Lead Rank Lead Scoring Referrals 245

No More Cold Calling

DECEMBER 10, 2019

Sales leaders say they don’t need for account executives to travel. Reps are accountable for sending X number of emails and making X number of social media connections. That’s a great backup for account executives, but there’s nothing like being in-person and seeing the whites of someone’s eyes. Ridiculous, right?

Travel 194

Travel Account Training Face-to-face 194

Emissary

JANUARY 31, 2023

But you can still conquer a slow market by taking a strategic approach to grow existing accounts. But you can still increase revenue by selecting those prospects with the best fit for your solution. Take a look at your most successful accounts, not just the biggest spenders, but also those that love your products and company.

Account 96

Account Decision Maker Face-to-face How To 96

Zoominfo

MAY 25, 2022

Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. The more information business development teams know about prospects, the better they can tactically craft outreach that cuts through the noise and conveys true value.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

DiscoverOrg Sales

FEBRUARY 21, 2018

We have trade show prospecting down to a science. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist. Set specific prospecting goals. Connect with prospects in the moment. How to find and identify the decision makers within the companies. Lots of warm leads.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

eGrabber

MAY 6, 2022

Account-Based Marketing is one of the most effective growth marketing strategies that enables you to identify & reach out to companies that are your ideal prospects rather than reaching out to your target audience in general. Build Targeted Prospect Lists for Account-Based Marketing Try for Free. Email Address *.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile Account Prospecting 52

MTD Sales Training

OCTOBER 28, 2019

Key Account Managers (KAMs) are the stock-in-trade for many businesses, as they have the responsibility of bringing in much of the business that keeps our business ticking over. Here are seven key account management strategies that are covered on our account management course that will help us achieve greater sales: Relationship building.

Account 145

Account Strategy Decision Maker Face-to-face 145

Understanding the Sales Force

MAY 30, 2023

There four possible reasons and fairly obvious solutions: Salespeople aren’t prospecting as required because they have call reluctance. Salespeople aren’t prospecting as required because sales managers are not holding them accountable. Salespeople are prospecting but their messaging is awful. Hire hunters.

Decision Maker 156

Decision Maker Hiring Proposal Sales Cycle 156

Zoominfo

FEBRUARY 17, 2021

Want prospects to respond with lightning speed? The triple touch is a tactic that salespeople use to engage prospects. The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. . What is the Triple Touch in Sales?

Prospecting 237

Prospecting Top of Funnel Decision Maker Sales Qualified Lead 237

Janek Performance Group

APRIL 10, 2024

In the competitive landscape of B2B sales, effectively qualifying prospects is paramount. These include their needs, budget, timeline, and decision-making authority, among others. There, we looked at key indicators to assess before passing prospects to sales. And, if so, is the prospect worth your time and effort?

Lead Rank 62

Lead Rank B2B Ideal Customer Profile Lead Scoring 62

Hubspot Sales

NOVEMBER 26, 2019

There’s nothing more frustrating than getting your prospect’s commitment to buy — before realizing they’re not the decision maker. Before we discuss how to find the decision maker, let’s get clear on who the decision maker is. Create a decision maker persona. Research the company.

Decision Maker 72

Decision Maker Sales Qualified Lead Gatekeeper Lead Rank 72

No More Cold Calling

AUGUST 3, 2017

Sales symptoms are prospecting traps. You’d be surprised how often I hear, “My account based selling team can’t close.”. Closing is the easy part of account based sales development. It’s prospecting that’s hard. Diagnose Your Account Based Sales Development Problem. Closing is never the problem. Seller beware!).

Account 220

Account Closing Sales Qualified Lead Referrals 220

Mr. Inside Sales

FEBRUARY 21, 2020

How good are you at requalify existing accounts, or prospects you haven’t spoken with in a while? And that means that just because a prospect or client was in charge of a certain function last month or 6 months ago, it doesn’t mean they are in charge of it today. And remind me again of the decision process there?

Prospecting 158

Prospecting Sales Qualified Lead Face-to-face Decision Maker 158

Sales and Marketing Management

NOVEMBER 28, 2017

Author: Jeff Kalter If you’re implementing account-based marketing, you’re likely well aware that your success in attracting and converting your target accounts hinges on customizing your communications. There are, of course, tiers of customization required, depending on the size and importance of these accounts.

Account Based Marketing 174

Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

Zoominfo

APRIL 8, 2021

However, when used at the wrong time and the wrong way — like checking off BANT criteria while talking to a prospect — reps lose ground qualifying prospective customers. While many variables drive the sales process, it comes down to this: the prospect you’re calling has no clue how your product will make their business better.

Ideal Customer Profile 100

Ideal Customer Profile Prospecting Decision Maker Case Study 100