Account Based Marketing for Lead Development Quality, Not Quantity
Sales and Marketing Management
MAY 14, 2017
When ABM has been in use for at least a year, 60% of users reported a revenue increase of at least 10%, and 19% of users reported a revenue impact of 30% or greater. It is a combination of actions from advertising, direct mail, calls, emails, and content, all working in unison. But, ABM is not a solo task. Use them in tandem!
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