Connext Digital

MARCH 24, 2024

Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI. Here are five reasons why email marketing is so effective: 1.

Email Marketing 94

Email Marketing Marketing Social Media Campaigns 94

SBI Growth

AUGUST 26, 2013

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth. Sales leaders recognize that marketing has a role. It’s simple.

Demand Generation Agencies 306

Demand Generation Agencies Advertising Advertising Top of Funnel 306

SocialSellinator

SEPTEMBER 2, 2021

Ever since Facebook announced that they changed the algorithm used to display ads in the news feed, there has been an intense debate over whether businesses should use Facebook for social media marketing or not. Some claim that businesses should not be advertising on Facebook at all. Does Facebook Advertising Work? In the U.S.

Paid Content 98

Paid Content Facebook Advertising Advertising 98

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

SocialSellinator

AUGUST 29, 2023

Introduction Unleash the potential of social media advertising and catapult your business to new heights of success! In the ever-evolving digital landscape, social media marketing has emerged as a powerful tool for businesses to reach their target audience, increase brand visibility, and drive conversions. Stay tuned!

Social Media 89

Social Media Campaigns Media Advertising 89

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Campaigns 171

Smooth Sale

MARCH 21, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

Trade Show 88

Trade Show Marketing Social Media Referrals 88

Nutshell

JANUARY 4, 2021

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. The benefits are endless, but how does one utilize this tool to the best of their ability? Engagement ads. Get educated.

Advertising 90

Advertising Advertising Small Business Small Business 90

Sales and Marketing Management

DECEMBER 28, 2020

Author: Staff One of the surest ways to advertise your business online is through search engine optimization (SEO). Are your marketing strategies working or do you need to redesign them? Are there conversions? Simple Tools of an SEO Analysis. The other part should be focused on analyzing how your site is faring online.

Analysis 194

Analysis Tools Google Social Media 194

SocialSellinator

AUGUST 28, 2023

Table of Content List of the Top San Francisco Full-Service Digital Agencies Overview of the Bay Area as a hub for digital marketing Is It Worth Using a Marketing Agency? What Can a Marketing Agency Do for Me? What are the digital marketing services offered by the top marketing agencies?

Paid Content 91

Paid Content Social Media Marketing Lead Rank 91

Smooth Sale

APRIL 15, 2024

Develop a Comprehensive Business Plan A comprehensive business plan is a crucial tool for any small business owner. A well-crafted business plan outlines your business’s mission, vision, target market, competitive analysis, marketing strategies, financial projections, and more.

Small Business 119

Small Business Small Business Advertising Advertising 119

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

Pipeliner

JULY 23, 2021

This applies to prosperous companies as well as those that have recently started their activities on the market. Therefore, it’s very important to use the right tools and services for collecting leads, developed to solve such problems. By the way, you have a lot of such tools on LinkedIn alone, but first things first.

Lead Generation 98

Lead Generation Tools Leads Marketing Qualified Lead 98

BuzzBoard

MARCH 28, 2024

Introduction to Video Marketing for Local Businesses In the digital marketing era, local businesses have unprecedented access to exposure. Yet, many continue to underutilize a crucial channel- video marketing for local businesses. However, marketing with videos exceeds these platforms.

Benefit 52

Benefit Video Marketing Promotion 52

Nutshell

MAY 22, 2023

Jumping back and forth between your customer relationship management (CRM) software and other sales and marketing tools can be a pain. By integrating your CRM with other tools, your business can increase efficiency and make better, data-backed decisions that help drive growth. Haven’t gotten your hands on a CRM yet?

CRM 62

CRM Benefit Tools Campaigns 62

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Nutshell

FEBRUARY 20, 2024

That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Table of Contents What is inbound marketing? Table of Contents What is inbound marketing? How does inbound marketing work?

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Nutshell

DECEMBER 8, 2023

A landing page builder is a tool that helps you create landing pages for your paid ads and emails. What do paid advertising and email marketing have in common? Whether you click on a paid search ad or a link in an email, there’s a good chance you’ll end up on a landing page that pushes you toward a conversion.

Email Marketing 136

Email Marketing Advertising Advertising Small Business 136

Pipeliner

AUGUST 17, 2018

Radio As a Marketing Tool For B2B Marketers and Social Listening. In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Future of Radio Advertising in Promoting B2B Sales. And many of them own their own business.

B2B 75

B2B Tools Marketing Advertising 75

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Now, let’s take this idea and apply it to the world of marketing metrics. There are still marketing teams that don’t own a revenue number, which is crazy.

Lead Rank 91

Lead Rank Revenue Marketing Qualified Lead Marketing 91

Apptivo

JULY 19, 2022

In a digital world, every aspect of business has transformed; marketing is no exception. Marketing in the past had always been a hit or miss: it was not customized for any group or individual. This made marketing both expensive and ineffective. Features of CRM Marketing. Benefits of CRM marketing. Introduction.

CRM 98

CRM Benefit Marketing Top of Funnel 98

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Smooth Sale

FEBRUARY 9, 2024

Photo by u_n898l6o2op via Pixabay Attract the Right Job Or Clientele: Marketing Strategies to Embrace for Small Business Growth Strategizing a robust marketing plan is advantageous and frequently essential for success in small business’s wide and cutthroat world. It’s not just about distributing facts.

Small Business 78

Small Business Small Business Strategy Social Media 78

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. How Facebook Marketing Helps Your Business.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

BuzzBoard

APRIL 3, 2024

Explaining the Concept of Digital Marketing for Small Businesses Understanding the concept and effectiveness of digital marketing is essential for salespeople at digital marketing agencies that service local and small businesses. Digital marketing has numerous benefits for small businesses.

Small Business 52

Small Business Small Business Cost per Lead Case Study 52

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

BuzzBoard

JANUARY 24, 2024

Tailoring campaigns, in digital marketing, to suit the unique needs of small businesses is crucial to build lasting success. This blog is about the actionable strategies that will help sales professionals personalize sales dialogues and influence marketing approaches. Meet them where they are in their current digital journey.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

BuzzBoard

JANUARY 11, 2024

In the digital field of advertising and marketing, staying ahead requires not just keeping pace but innovating. One such innovation that has transformed the content marketing landscape is hyper-personalization. Firstly, it significantly enhances customer engagement while contributing to improved conversion rates.

Marketing 52

Marketing Small Business Small Business Scale 52

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SocialSellinator

SEPTEMBER 28, 2021

Marketing is a tricky game. From an advertising perspective, you're missing out if you don't spend some time on social media platforms looking for potential leads and getting that much closer to the people who matter most-your customers. Facebook marketing for Real Estate Business is a lot like traditional marketing.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

Sales Hacker

NOVEMBER 16, 2021

With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. PPC marketing tools.

Paid Content 108

Paid Content Lead Generation Lead Rank Lead Scoring 108

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These examples underscore the potential pathways to digital marketing success for small businesses.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Apptivo

NOVEMBER 30, 2022

It is the marketing department’s responsibility to generate leads, qualify them, nurture them, and convert them into a paying customer. As a result, businesses have turned to marketing automation solutions to engage with customers. Marketing at scale. What marketing automation does to your business?

CRM 104

CRM Lead Rank Lead Scoring Scale 104

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52