Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising 185

Advertising Advertising B2B Scale 185

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy. Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Lead411

APRIL 17, 2024

Mastering GTM Strategy: A Comprehensive Guide to Success The difference between skyrocketing success and stagnation might be a well-executed Go-to-Market (GTM) strategy. Grasping the Core Concepts of GTM Strategy: A GTM strategy, at its heart, is just a detailed plan for getting a service or product to market.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising 100

Advertising Advertising Scale Cost Per Click 100

SalesFuel

APRIL 26, 2024

But that doesn’t mean auto dealers are comfortable spending as much on advertising as they did pre-pandemic just yet. While traditional ads are important, dealers should focus more on digital strategies going forward. billion on advertising in 2023. Now, they’re focusing more on digital strategies. Social Media: 12.1%

Revenue 52

Revenue Strategy Advertising Advertising 52

Zoominfo

JUNE 28, 2023

That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. One of the main goals of a GTM strategy is to ensure a competitive edge. What Goes Into an Effective GTM Strategy?

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

JUNE 30, 2022

It’s not rocket science: the foundation of any successful marketing strategy is strong data. The tricky part is understanding the nuances of first-party and third-party data, to leverage each in a way that allows you to serve relevant ads to your target audiences.

Data 100

Data Advertising Advertising Webinar Metrics 100

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

SocialSellinator

AUGUST 14, 2023

Table of Content Here are the 16 Branding strategies for your digital marketing agencies SocialSellinator Setting New Standards for Marketing Agencies In the fast-paced world of online business, standing out is crucial. Incorporating captivating video content in your branding strategies can significantly boost brand visibility and engagement.

Paid Content 83

Paid Content Positioning Strategy Social Media 83

SocialSellinator

SEPTEMBER 2, 2021

There is a lot of debate about the effectiveness of Facebook ads and how they stack up compared to other types of advertising, such as Google Ads. Some claim that businesses should not be advertising on Facebook at all. With a number of users that big, it is no wonder why so many people are advertising on Facebook. In the U.S.

Paid Content 98

Paid Content Facebook Advertising Advertising 98

Nutshell

JANUARY 4, 2021

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

Advertising 90

Advertising Advertising Small Business Small Business 90

Zoominfo

OCTOBER 5, 2021

The California Privacy Rights Act (CPRA) gives consumers the right to do just that — but with their personal data. Effective January 1, 2023, the CPRA will supersede the California Consumer Privacy Act (CCPA) , giving California residents more control over the personal data businesses collect. The CPRA also: Limits data retention.

Data 100

Data Marketing Government Advertising 100

Zoominfo

MAY 9, 2021

However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. How to Retarget Your Audience with Digital Advertising. Figure 3 : The ability to personalize messaging is a top reason for seeking data enrichment. Conclusion: Use Data to Uncover Buyer Profiles.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

BuzzBoard

JANUARY 3, 2024

One strategy that has been gaining momentum and proving to be a game-changer is hyper-personalized sales presentations. This strategy involves tailoring sales pitches and presentations to the unique preferences, needs, and concerns of individual small business clients.

Strategy 52

Strategy Ideal Customer Profile Advertising Advertising 52

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. What does a “good lead” look like anyway? What is Lead Generation?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

FEBRUARY 13, 2021

At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Steve holds an MBA from Sacred Hearts University. Sears received a B.S.

Analytics 100

Analytics Data Insurance Insurance 100

Zoominfo

MAY 9, 2021

However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. How to Retarget Your Audience with Digital Advertising Next, you can export this audience to Google Ads to run your retargeting campaign. Knowing when employees from specific company domains visit your website is important.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

OCTOBER 5, 2021

This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

DECEMBER 23, 2021

As the process of hiring talent becomes increasingly digitized, savvy recruiters are using technology and strategies common in sales and marketing, to power a stronger recruitment process. Here, we examine the digital recruiting funnel and identify tech strategies that recruiters can adopt to drive better outcomes for their business.

Top of Funnel 130

Top of Funnel Funnel Hiring Strategy 130

BuzzBoard

JANUARY 24, 2024

Therefore, it’s imperative to craft personalized digital marketing strategies that seamlessly mesh with the needs and desires of your small business clients. Key Steps in Crafting a Digital Marketing Strategy for a Small Business 1. Encourage interaction, respond to comments, and use social media advertising strategically.

Small Business 52

Small Business Small Business Strategy Social Media 52

Connext Digital

SEPTEMBER 25, 2019

Practically all types of businesses utilize the World Wide Web as a platform for their comprehensive communication strategies. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising. How It Works.

Advertising 58

Advertising Advertising Consumer Campaigns 58

BuzzBoard

FEBRUARY 8, 2024

In 2023, we redesigned our local business prospecting platform and made it generative AI-first, facilitating a seamless transition from data to insights and personalized sales conversations. In comparison to your competitors, [Audi Dallas] has a robust SEO strategy with a strong backlink profile and rich snippets.

Conversion 52

Conversion Data Lead Rank Comparison 52

Nutshell

APRIL 17, 2023

Collecting quality data is one of the most effective things you can do to improve sales performance. In this guide, we’ll discuss four key steps for creating a sales data collection strategy for your team. Decide which data you want to collect Before you can start collecting data, you need to know what data you want to collect.

Data 62

Data Government Demographics Sales Forecasts 62

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. One of the main goals of a GTM strategy is to ensure a competitive edge. What Goes Into an Effective GTM Strategy?

Ideal Customer Profile 100

Ideal Customer Profile Strategy Buyer Persona Lead Rank 100

BuzzBoard

JANUARY 8, 2024

This blog post aims to explore the nuances of hyper-personalization for customer engagement, shedding light on innovative strategies powered by generative AI. Strategies that don’t just enhance engagement but forge lasting relationships, nurture brand loyalty, and propel businesses toward sustained success.

Customer 104

Customer Loyalty Small Business Small Business 104

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. What Is Lead Generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

BuzzBoard

APRIL 18, 2024

It’s a key component of effective digital marketing, whether you’re crafting local business marketing campaigns, refining targeting strategies, or investing in paid advertising. Importantly, audience segmentation makes paid advertising efforts more efficient. Simultaneously, paid advertising holds a pivotal role.

Paid Content 52

Paid Content Segment Advertising Advertising 52

BuzzBoard

APRIL 6, 2024

This strategy combines the art of social selling, targeted advertising, and community building to strengthen connections with potential customers, effectively fueling business growth. Targeted advertising and retargeting add another dimension to this strategy, providing a way for businesses to stay top-of-mind for potential customers.

Social Media 52

Social Media Media Lead Nurturing Lead Rank 52

Zoominfo

NOVEMBER 5, 2018

Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. However, if you’re not smart about your purchase, bad data quickly becomes a costly mistake. Don’t let your data come back to bite you.

B2B 154

B2B Data Vendor Discount 154

BuzzBoard

APRIL 19, 2024

Understanding the Role of Digital Ad Platforms in Driving Local Business Growth Understanding the role of digital advertising platforms in driving local business growth is crucial to boosting both brand visibility and bottom-line revenue. Digital advertising platforms are a key player in this transformative journey.

Paid Content 52

Paid Content Advertising Advertising Ideal Customer Profile 52

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data 130

Data Top of Funnel Social Media Buyer Persona 130

Nutshell

FEBRUARY 15, 2023

What is data enrichment? Data enrichment is the process of collecting and analyzing information about your leads, sales processes, and marketing strategies to gather in-depth insights that enable you to make data-backed improvements to your operations that drive more revenue. What is data enrichment?

Data 62

Data Top of Funnel Lead Rank Lead Scoring 62

Crunchbase

AUGUST 20, 2021

In order to understand how to make cold prospecting work for your SaaS company, this article will break down the process to help you improve your cold prospecting strategies and maximize sales. Accurately defining your ideal customer profile (ICP) is one of the most important steps during the planning stage of your sales strategy.

Ideal Customer Profile 105

Ideal Customer Profile Prospecting Strategy Decision Maker 105