How to Adapt to the Well-Educated Modern Buyer
Sales and Marketing Management
FEBRUARY 11, 2019
Here’s a tip: Have your salespeople keep a journal of common customer questions, complaints, and feedback. At the end of each blog post, include a call to action with additional content that provides valuable information, whether it’s a guidebook, a how-to video, or a longer whitepaper. Put sales to the side and strive to be helpful.
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