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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. But, there are a number of ways to uncover customer attitudes and opinions– regardless of your budget and resources. Social listening.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. But, there are a number of ways to uncover customer attitudes and opinions– regardless of your budget and resources. Social listening.

Analysis 176
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Conversation marketing hacks

Sales and Marketing Management

Why should company interactions with current and prospective customers or clients be any different? Kevin Lund, CEO of content marketing firm T3 Custom, says the key is to simply “speak human.”. Monitor online response to your blog posts or use various tools to learn which of your resources are drawing attention.

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Cross-selling and Upselling in 2020

Zoominfo

Interesting tidbit: The probability of selling to a new prospect is 5–20%. Done wrong, these strategies can seriously vex your prospects and customers and negatively impact your brand through perceived irrelevance and what can come across as a plan to “push more product for the sake of pushing more product.”. Not too shabby.

Loyalty 162
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Cross-selling and Upselling in 2020

Zoominfo

Interesting tidbit: The probability of selling to a new prospect is 5–20%. Done wrong, these strategies can seriously vex your prospects and customers and negatively impact your brand through perceived irrelevance and what can come across as a plan to “push more product for the sake of pushing more product.” Not too shabby.

Loyalty 130
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Insights on Outbound Conference in Atlanta

Pointclear

The entire day was spent talking about prospecting. movement harshly declare that proactive targeting and prospecting for new business is dead. These so-called experts proclaim that cold-calling is ineffective and pursuing prospects that aren’t coming to you is a waste of time. The more you prospect the luckier you get.”.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Marketing and Advertising: 25%. Healthcare: 33%.

Industry 138