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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems. Do I have ‘shiny object syndrome?’

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

“If your competitors suspend product development and you don’t, you have a great chance to either catch up with them or further your lead in the market,” wrote Carl Erickson, founder Atomic Object, a custom software developer. “If Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I like Brainshark’s straightforward definition of sales enablement : Sales enablement: “A systematic approach to increasing sales productivity, by supporting reps with the content, training and analytics they need to have more successful sales conversations.”. Sales enablement for existing customers differs greatly depending on the objective.

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Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them

Emissary

As a result, QBRs, a key milestone in account expansion and renewal, have become routine—so much so that they have become generic in many contexts. It goes something like this: The customer success manager (CSM) grabs usage data from the analytics team. Be a broker of capabilities. Connect technical roles with your technical experts.

Exercises 245
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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

“If your competitors suspend product development and you don’t, you have a great chance to either catch up with them or further your lead in the market,” wrote Carl Erickson, founder Atomic Object, a custom software developer. “If Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

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Impact of lead-to-closed/won process on CRM data quality

Pipeliner

Founder of two reporting and analytics software companies, he has 20+ years executive experience in the CRM, ERP and collaboration solutions. He owns the ability to integrate process and rigor into daily team workflows and provides a pragmatic foundation for business decisions, long-term relationships, and achievement of strategic objectives.

CRM 56
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Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI

Mereo

The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics. Assess and reassess the opportunities — defining and redefining your goals and objectives.