SalesFuel

APRIL 29, 2024

Sellers do a lot of talking, and the ability to have interesting sales conversations increases the value of their words. But as Ring.io’s Elizabeth Bordiuh explains, any seller can improve their conversational skills. Why Interesting Sales Conversations Matter Being able to converse with others is a vital soft skill for reps.

Conversion 92

Conversion Hiring How To Case Study 92

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. Start a conversation. Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. What is Conversational Marketing?

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

Sales and Marketing Management

DECEMBER 17, 2018

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. The requirements in B2B model are different. B2B marketing is more technical than B2C. In classic marketing, the goal is to meet the expectations that you’ve set. Penetration marketing.

Retention 238

Retention B2B Strategy Penetration 238

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. What is marketing attribution? Let’s get into it!

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

B2B 223

B2B Data Churn Marketing 223

No More Cold Calling

MAY 25, 2023

Referrals help you stand out in a sea of B2B sellers. How do B2B buyers tell one internet security company from another? One marketing platform or sales enablement app? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. None of us stands out to B2B buyers.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. What is marketing attribution?

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales and Marketing Management

SEPTEMBER 17, 2018

Because of these obstacles, it takes dogged persistence coupled with sales skills to start a meaningful conversation. Instead of trying to close a sale you should be aiming to open a conversation. You just need to offer a tasty tidbit that will encourage the potential customer to have a brief conversation. Keep it Short .

Conversion 293

Conversion Sales Qualified Lead B2B Direct Mail 293

Sales and Marketing Management

MAY 24, 2022

Better conversations are vital to success in a complex B2B sales process. AI-powered conversation analysis software that provides detailed metrics is leading to improved conversations. The post Sales Teams Embrace AI- Powered Conversation Analysis appeared first on Sales & Marketing Management.

Analysis 156

Analysis Conversion Software Software 156

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Doing this every step of your B2B sales funnel is a superior hack to gain customers.

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

B2B 130

B2B Social Media Loyalty B2C 130

Sales and Marketing Management

AUGUST 2, 2022

In B2B sales and marketing, field data can help increase conversions and reveal what customers and clients respond to. The post How to Improve B2B Sales with Field Report Data appeared first on Sales & Marketing Management.

Report 177

Report B2B Data How To 177

Sales and Marketing Management

JUNE 21, 2023

Use these tactics to craft an offer that will lead to productive conversations and more sales. The post How to Give B2B Prospects an Offer They Can’t Refuse appeared first on Sales & Marketing Management. Stop creating roadblocks that keep you from obtaining new business.

B2B 156

B2B Prospecting How To Conversion 156

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

B2C 209

B2C B2B Marketing Social Media 209

Zoominfo

AUGUST 2, 2021

As a marketer, you know how to get your audience’s attention. How do you get visitors’ attention and start a productive sales conversation? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. Time is of the essence in the B2B world.

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Rank Lead Scoring 246

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Welcome to the next generation of B2B Chat. Our latest product, ZoomInfo Chat, offers a range of high-quality, go-to-market chat solutions.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Best Practices for Using YouTube for B2B.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it.

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Build conversations based on target lists. Use HubSpot engagement data to fuel conversations.

Hubspot 195

Hubspot Conversion Webinar Metrics Sales Qualified Lead 195

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Welcome to the next generation of B2B Chat Our latest product, ZoomInfo Chat, offers a range of high-quality, go-to-market chat solutions.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

B2B 154

B2B Strategy Social Media Marketing 154

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

OCTOBER 25, 2018

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world. Let’s get into it!

Lead Rank 189

Lead Rank Lead Scoring B2B Marketing 189

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it.

B2B 246

B2B Intent Signal Customer How To 246

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 130

Analysis B2B Airlines Marketing 130

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. What is Marketing Attribution?

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

SBI Growth

APRIL 25, 2017

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers. We leveraged the SBI annual workbook to guide our conversation.

Workbooks 302

Workbooks Customer Marketing B2B 302

BuzzBoard

NOVEMBER 17, 2023

The strategy in B2B marketing has shifted significantly toward personalization and, more specifically, hyper-personalization. These two elements are radically redefining how marketers customize customer engagement strategies, positively impacting sales and fostering customer loyalty. It’s the future of customer engagement.

Analysis 52

Analysis B2B Marketing Top of Funnel 52

Janek Performance Group

APRIL 10, 2024

In the competitive landscape of B2B sales, effectively qualifying prospects is paramount. However, many B2B sales teams struggle with inefficient qualification processes. In fact, two statistics cited in Spotio are eye opening: 46% of B2B sales reps list lead quantity and quality as their top challenge.

Lead Rank 62

Lead Rank B2B Ideal Customer Profile Lead Scoring 62

Zoominfo

FEBRUARY 3, 2023

Optimum website conversion rates vary depending on the type of website, the desired action, and the industry. An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. The bottom line? of the time.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Every marketer wants to make an impact. Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. Unfortunately, most marketers don’t believe their content is memorable or actionable. How Much Do People Forget?

B2B 134

B2B Marketing Top of Funnel ACT 134