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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. In short, surprise incentive rewards are powerful because they’re universal.

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How to Guard Against Micromanaging Your B2B Sales Team

Janek Performance Group

In B2B sales, autonomy, creativity, and adaptability are essential for success. Here, we’ll explore the pitfalls of micromanagement in B2B sales. Understanding Micromanagement in B2B Sales Of course, a sales manager’s job is to manage a sales team. This should motivate your sales reps. They know what needs to get done.

B2B 62
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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. Follow these three key steps to plan and implement immersive experiences that engage your B2B customers and transform sales. Step One: Know What Motivates Your Customers. Step Two: Immerse Them in Your Brand.

B2B 221
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6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

Of course, B2B selling is different. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves.

B2B 62
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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

In the B2B space, product-agnostic content manifests in a variety of ways. Creators can include a lot of information beneath each video, but it’s important to put a compelling incentive and/or promotional link first since YouTube cuts off the majority of this text. Whitepapers. Blog Posts and Articles.

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The Ultimate Guide to Hiring the Best B2B Sales Reps

Zoominfo

Although there will never be a foolproof way to hire the best B2B sales reps, we’ve compiled a list of the top characteristics to look for and the questions you should be asking to determine if a candidate is a good fit. To succeed in B2B sales, a rep needs to be a quick thinker. Motivated. A good sales rep is self-motivated.

Hiring 178
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The Definitive Guide to B2B Employee Engagement and Brand Awareness

Zoominfo

Brand awareness is a critical, but often neglected component of B2B company growth. Internal incentives create strong brand ambassadors: after all, these employees are going above and beyond their job responsibilities to further the goals of the company. It’s important to not only motivate your employees but to say thank you, as well.

B2B 157