Webinar Replay: Tips for Using Social Media in B2B Marketing

Salesfusion

Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? B2B Social vs. B2C Social. It’s important to understand how social differs between B2B and B2C. How many posts per day is ideal for B2B?

12 Social Media Tips for B2B Marketers

Salesfusion

Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report.

Trending Sources

Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Some take this to mean that our prospects and clients don’t really need us anymore—that the automation of selling has made B2B sales reps irrelevant.

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Tale of B2B Mobile Websites – Webinar Platforms

Score More Sales

I have spent some time ranting a bit about how poor many B2B websites are when it comes to utilizing them on a mobile platform, such as a smart phone or tablet. I did an unscientific survey of webinar tool sites as if I was evaluating and making a purchase from my smart phone.

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Trick or Treat? Dreamforce Goodies for B2B Marketers

Smart Selling Tools

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ve sorted a few that are affordable, powerful and well integrated in marketing automation.

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Change Your Words, Improve Your Results in B2B Marketing

Increase Sales

In B2B marketing, the words one writes can dramatically change one’s results. Yesterday I received a research report from Adestra that appears to validate change your words, improve your results when it comes to email marketing campaigns.

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Sellers and Marketers Overcoming the Status Quo

Smart Selling Tools

. Last week, on the heels of Dreamforce, I traveled to Las Vegas to attend CEB’s annual Sales and Marketing Summit in Las Vegas. The authors challenge the notion that solution selling works in today’s B2B world. In fact they’ve since introduced the Challenger Marketer™.

B2B Networking – Why Are You Here?

Increase Sales

With the holidays, this is a time of year for many B2B networking events. Given this B2B networking event was a holiday Christmas party along with free food and adult beverages, it was well attended. Last week I attended one sponsored by a local Chamber of Commerce.

Webinars are Hot – Woosh! Plugin Automates the Details

Fill the Funnel

Webinars have finally come into their own as an effective marketing and lead-generation component for most B2B focused companies. You can select from an ever-growing collection of webinar platforms including old standards WebEx and GoToWebinar, along with some of the newer solutions such as Fuze Meeting, MeetingBurner and even Skype and Google hangouts for smaller web meetings. is only the beginning of an entire line of tools for sales and marketing professionals. .

Nine B2B Sales Myths Busted

Score More Sales

I had the honor and pleasure of being a panelist, along with two of my favorite sales and marketing experts, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. The event was hosted by Docusign, and you can see the whole webinar here.

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2 Sales Tools and Productivity Webinars on December 13th

Fill the Funnel

As you wrap-up what I hope was a successful 2012 and begin preparation for 2013, I think you will find some great ideas about sales tools during two Webinars to register for. In this webinar you will learn: How to identify which tasks to automate.

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Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg Sales

Account-Based Marketing. More specifically: Account-Based Everything (ABE) is a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to drive engagement and conversion at named accounts.

We're entering the era of accountability in sales and marketing

Pointclear

I recently chatted with Jonathan Farrington of Top Sales world about the transition from finger pointing to collaboration between sales and marketing. You can listen to the webinar here. The status quo--where marketing complains about sales not following up on their leads and sales says the leads are no good--is not the place to be. Marketing ROI is measured and credited. An accountable marketing organization is accountable for lead quality.

Just in Time B2B Sales Resources

Score More Sales

Follow some of my colleagues through their Twitter handles or via their blogs and you’ll be near some of the best B2B sales advice you can get. This week, Inbound Marketing Experts HubSpot came out with their list of 25 Helpful Sales Blogs You Don’t Want to Miss Out on.

6 Social Media Musts Your B2B Company Can’t Ignore in 2017

Software Business Blog

Over the past decade or so, we’ve seen social media marketing grow from an often overlooked and sometimes superficial tactic to one of the most influential and sophisticated digital marketing techniques. In 2017, companies will focus more on engagement and conversations, especially B2B.

Behind the Marketing Technology Triumvirate

Salesfusion

Why every modern marketing organization needs CRM, marketing automation and social media platforms. Every marketing team today wants to know: How can we be more strategic and effective in everything we do? Marketing Technology is Exploding, But it All Goes Back to the Core Three.

Return On Objectives #Webinar

The Pipeline

With changes in the buying and selling dynamic, B2B buyers who are ready to buy are much better informed and more empowered than ever, and unless sellers are that much better prepared they risk being reduced to glorified order takers.

The Objective Seller #webinar

The Pipeline

Join me for this special webinar looking at: The Objective Seller – presented by salesforce.com. Impervious to pains, needs or solutions, a large segment of your market is better able to cocoon themselves from traditional sellers and sales conversations, but they all have Objectives.

Start with Social Marketing in B2B, Stop with Social Selling

Increase Sales

So let us stop with this current catch phrase of social selling just to sell some webinar, book, etc, you get my drift. Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are.

Why we shouldn’t demand (or want) marketing to give us sales-ready leads

Smart Selling Tools

Marketers, as we all know and understand, are responsible for many critical business tasks. Today’s post is not to delve into those many responsibilities, or even their significance, which we invariably place on Marketing’s broad shoulders. Tweet Sales-ready leads.

Getting B2B Sales Reps to be More Social

Dave Stein's Blog

See information about upcoming webinar on social selling at the bottom of this post.). Over the past several years we’ve given them high marks for how they’ve employed social media in their own marketing and selling efforts.

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How to Run Profitable B2B Influencer Engagement Programs #Podcast

Social Media and Sales Strategy

Today’s podcast ( download here ) is focused on why Influencer Engagement programs are vital and how to run one effectively in the B2B sales and marketing space. Launch and host a webinar series with influencers as participants.

Turn Your Customers Into Marketers

Salesfusion

As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. Top Reasons to Curate UGC in Your Marketing Efforts.

Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing

Pointclear

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 5 Buyer Behaviors Reshaping B2B Marketing.

Realtors Are You Missing This Marketing Platform?

Increase Sales

Social media is a marketing platform used by many especially those selling real estate. Yet these same real estate agents ignore this other significant marketing platform which truly doesn’t make sense.

How Social Media Influences Market Reach

Increase Sales

For any business from the smallest to the largest, market reach is essential. This is why marketing is the first phase of the 3 Phase Sales Process. To achieve this essential component for business growth and business success is 100% connected to marketing one’s message.

The Objective Seller #webinar

The Pipeline

As it happens, rather than having to do a post about that, this coming Thursday, July 17th, I will be delivering a webinar along with the good folks at DiscoverOrg , addressing that specific process. The Objective Seller Webinar.

Reaching B2B Decision Makers Through Social Media – New Webinar

The Sales Insider

Social media outreach is increasingly becoming an skill that sales and marketing professionals need to have in order to increase the likelihood of their success, especially with decision makers. How To's Inside Sales Inside Sales Best Practices Inside Sales Thought Leaders Inside Sales Training Adam Honig inside sales social media inside sales training inside sales webinars Ken Krogue social media outreach

The Best Sales Books You’ve Never Heard Of… Some Webinars and an Important Study

Dave Stein's Blog

In my Sales and Marketing Management magazine column this month, I write about sales books. ESR and BayGroup International are collaborating to determine the answers to some important questions around the subject of B2B negotiation. During this one-hour webinar, ES Research Group, Inc.

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The No More Cold Calling? Webinar Series

No More Cold Calling

Live Webinar Series. Home » The No More Cold Calling® Webinar Series-->. The No More Cold Calling® Webinar Series. Currently, we do not currently have a scheduled referral-selling webinar series. Here’s What You Get In the No More Cold Calling Webinar Series.

5 Ways Marketing Can Contribute to Social Selling Excellence

Sales Benchmark Index

Social Selling’s ‘Lead-to-Close’ conversion rate is 5x marketing sourced leads. This post will address what Marketing can do to promote, enable and optimize social selling within the organization. The best sales & marketing leaders are leveraging social selling to make the number.

[Webinar wrap-up] 5 Keys to Accelerated Lead to Money

OpenSymmetry

Peter O’Neill, Vice President, Research Director, Forrester Research and Laura Roach, Senior VP Marketing and Customer Success, OpenSymmetry shared valuable information on aligning the customer buyer journey for a holistic approach to accelerate Lead to Money in a recent live webinar.

Hacking the Hype: Why Inbound Marketing Isn’t Enough

Salesfusion

It seems that somewhere along the way it became taboo for marketers to drive leads. Inbound marketing activities like blogging and SEO once separated the innovative marketers from the pack. Define Your Target Market and Accounts. Marketing Insights.

B2B Lead Generation: Are You Killing the Golden Goose?

Pointclear

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics.

Content-Marketing Doesn’t Go Far Enough to Drive Sales

Smart Selling Tools

Marketers prove their allegiance to the new ruler because of its power as a market-awareness and lead generation tool. Content marketing, as the practice is called, is a semi-automated mechanism that gives organizations the ability to extend their sales-reach—to keep in touch (i.e.

June 13th Webinar | Mid-Year Checkpoint Strategy for Sales and Account Management

Chapman Group

Follow us: @Chapman_HQ on Twitter | The-Chapman-Group on LinkedIn Register for our next webinar on June 13, 2013 for the 9am or 12 noon session on the best practices and proven methods used by leading Fortune 1000 organizations worldwide to quantify, evaluate and take determinative action to optimize their strategic account management programs’ to meet forecasted / targeted account and revenue growth targets. Source: © 2013 The Chapman Group. All Rights Reserved.

Marketing, Sales, and the Power of the OOCH

Smart Selling Tools

The subjects of both books are decidedly applicable to the field of Sales and Marketing. I’m sure that there are many ways that ooching can come into play in our marketing and sales strategies.

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Why “User Adoption” is the Best Indicator of Success

Smart Selling Tools

One of my ambitions is to identify the number of sales tools available on the market. Those are the questions I set out to answer with our first annual B2B Sales Tools Survey: Consideration, Acquisition, and Performance.

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3 Reasons to Introduce an Inbound Marketing Strategy

Salesfusion

You’ve likely heard about inbound marketing quite a lot in recent years, but many marketers are still unclear about how this approach differs from more traditional, outbound marketing and why it’s so valuable. Inbound Marketing 101. How Inbound Marketing Adds Value.

5 Account Based Marketing Tips That Will Build Your Pipeline Now

A Sales Guy

ABM, Account Based Marketing, we’ve all heard about it. (If Sure, there are elements of ABM that smart B2B practitioners have been doing for years. Here are 5 tactics you can use right now to close larger deals with Account Based Marketing and Sales Development.

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