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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

However, there are still many companies who have yet to embrace social media as a marketing tool, and their customers are even angrier and dissatisfied – first as a result of the initial problem, and second, because no one on behalf of the company reads their comments and responds in real time. Share on Facebook.

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How Business Search Behavior Has Shifted During the Coronavirus

Zoominfo

We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. B2C and B2B companies are alike in that they both sell services and products to people — operating in a circling system of consumption.

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The Ultimate Guide to TikTok for B2B Sales

Sales Hacker

Besides, B2B sellers and buyers are more on the same level than B2C ones. Offer relevant tools and help, no questions asked. They might need a better software communication tool. NEXT is a B2B insurance company that used TikTok Spark Ads featuring content creators to increase engagement and notoriety.

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How Business Search Behavior has Shifted During the Coronavirus

Zoominfo

We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. Coronavirus is Spurring Adoption of Digital Tools – Which are Here to Stay? So, what were businesses focusing their efforts on? Glad you asked!

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The Ultimate Guide to Direct Mail

Hubspot Sales

It’s used in both B2C and B2B selling, although more commonly with consumers. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. To borrow this idea, come up with a toy or tool related to your product or value prop. to your prospects and/or current customers.

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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing. McKinsey notes that B2B decision-makers are pushing to e-commerce and e-commerce-like sales cycles, and up to 80% prefer either digital self-service tools or to contact teams remotely.

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“People Buy from People” and Other Lies

Cincom Smart Selling

It comes up almost every time you discuss B2B versus B2C selling. It doesn’t matter if you are buying groceries, guitars, insurance or airplane tickets, you are likely dealing with a self- operated POS scanner or an online e-commerce facility. Not just B2C anymore. We’ve all heard it many times. And why not.

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