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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Process-oriented sales enablement.

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How to Build An All-Star Go-to-Market Team

Highspot

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product.

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Five techniques to bridge the marketing-sales chasm

Sales Training Connection

That’s why I was struck by a post by Christine Crandell in the Forbes blog on how Marketing and Sales can gain alignment. In that post, four techniques were offered to assist in aligning the Marketing and Sales effort. The first step is to invite marketing to sales training. ©2011 Sales Horizons, LLC .

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The Difference Between a VP of Sales and a CRO

Sales Hacker

Hands-on coaching of sales leadership and individual contributors. Collaborating with operations teams and sales enablement to develop onboarding, training, and up-skilling programs. The best VPs of sales put a great emphasis on points four through seven. Staying in their lane. Tying it all together.

Hiring 95
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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Sales Pipeline Radio features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity, and conversion of sales pipelines in any industry. 3. Sales Influence—Why People Buy. If you were like me, you had no clue how to really sell when you started in sales. Listen here.

Hiring 269
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Revenue Intelligence 101: 4 Workflows To Supercharge Your Marketing Team

Gong.io

Understand what happens to leads in the funnel (Demand Generation teams). These answers can provide really good content -— blog posts, articles, LinkedIn posts, eBooks, and so on. This is so important for sales enablement, sales coaching, onboarding, and ongoing training. They have the answers!

Revenue 62
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Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

Most vertical marketing strategies start with content for demand generation and SEO activities. It wouldn’t be a marketing blog if we didn’t take a moment to bemoan the continued misalignment of sales and marketing in technology companies. Sales enablement is one key beneficiary. Don’t stop with content.