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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. 5 Ways Technographics Improve Sales Prospecting.

Data 177
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3 Ways to Research Prospects Online to Grow Sales

Score More Sales

A big win for your sales team would be to find more prospective customers and start listening to what they are saying. They just set a first meeting with this prospect company who earlier would not interact with them. Read the Eloqua Grand Guide to Social Selling.

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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

60% of the buyer’s journey now happens before your Account Executive interacts with a prospect. Blogs, ebooks, webinars, social media. Your AEs then have the potential to turn members of that personal online network into prospects. Here are a few suggestions: Twitter – Is your company blog linked to each AE’s Twitter page?

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

What happens when two companies have identified the same target audience and have access to the same demographic and firmographic prospect data? Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. What Are Technographics? As it turns out—a lot.

Data 100
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Social Selling Success Stories

Score More Sales

It’s not about you, its about them, your customers and prospects. Additionally his blogging and Forbes column keeps him relevant and at the forefront. Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle. Influence is based on trust and information.

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Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

Pointclear

” The following chart looks at reps’ perceptions when the “sweet spot” qualifier is combined with the target prospect’s role in buying. Said another way, Sales Reps believe roughly 70% of the leads they receive have a low probability to purchase.”

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig is researching this and will be posting content on his blog as he wants to understand how these companies in the Valley are building their install base without sales teams. And I still prescribe that 100%.

Software 187