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Are Buyer Personas Dead?

The ROI Guy

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. The Bottom-Line As Jim Ninivaggi indicates, because value is in the eye of the beholder, B2B Buyer Personas are definitely not dead.

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How Top Sales Reps Prevent Worthless Training Efforts

SBI Growth

Every year, Sales Reps are forced into mandatory training. The question Reps want answered: how does this training help me make more money? Assess the value of your training and do one of these three things: If the training is bad, then tell your manager exactly why. If you think your industry is immune, then reconsider.

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Highspot Launches Industry-First Scorecards to Deliver End-to-End Enablement Insights

Highspot

Today, Highspot launched industry-first, unified Play Scorecards to address these issues. To date, Highspot customers like Synthego are using Play Scorecards to better understand the performance of sales plays that focus on product launches, targeting new buyer personas, and upskilling sales reps. .

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How to Train Your Team in Social Selling

Hubspot Sales

Social media is used by businesses across all industries to reach their target audience members. For example, you might hear about a company using Instagram to market their products, LinkedIn to share industry expertise and insights, or Facebook Messenger to respond to customer service queries. Social Media Training for Sales Reps.

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10 Sales training ideas that increase team readiness

BrainShark

Reps need to know A LOT to be at their best in front of buyers, but has your sales training strategy kept up with the times? Many organizations’ sales training has grown stale by relying on old-school tactics, like on-site boot camps and long-winded presentations, causing information overload for new reps.

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Empower Your Field Marketing Organization in the Retail Vertical with Industry Intelligence

Emissary

If you have trouble getting reliable details on the account purchasing process, expectations and values, lean on industry experts to train the sales and field marketing team on background and crucial retail account insights before diving in. Customize Field Marketing Campaign Actions for the Account.

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Sales Training Ideas That Work

The Digital Sales Institute

Now more than ever it is important to have some sales training ideas to engage the remote or home based salesperson. Salespeople now have to figure out how they can adapt to rapidly changing selling conditions, and sales training must match those challenges. The Importance of Sales Training. Sales Training Ideas to Try.