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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Covid-19 and subsequent office closures forced every sales team to use virtual channels in situations they never would have considered before the pandemic: complex buying cycles requiring careful orchestration by veteran sellers. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339
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Personalized Content: Buyers Demand It, Marketers Create It

SugarCRM

Buyers demand it. Personalized content has been a no-brainer in the B2C world for many years now, but what about B2B buyers? In today’s content-driven world, personalization is becoming more and more important for new, digitally savvy, fast-paced B2B buyers as well. We said it once and we’ll say it again, personalized content.

Buyer 49
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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

Document workflow software like PandaDoc increases close rates and shortens sales cycle lengths. A SaaS provider sells document workflow software for businesses of all sizes. First off, are you reaching your audience on their preferred channels? Use marketing analytics tools to identify which channels are most effective.

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How to Develop a Successful Go-to-Market Strategy

Zoominfo

To be successful, a go-to-market strategy must be comprehensive enough to capture the breadth of a company’s sales, marketing, and customer success efforts, meeting highly empowered, informed buyers on their terms and focusing on their needs above all. Support: How can you offer greater support during the buying cycle and beyond?

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What is a Sales Engagement Platform? Let’s Debunk Some Myths

SalesLoft

Sales engagement software is uniquely positioned to drive organizational success, particularly for teams closing deals through a combination of pipeline generation, account-based strategies, and opportunity management. How is Sales Engagement Software Different from Sales Enablement? Learn more. In fact, data shows a 4.7x

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How B2B Content Wins in 2019

Accent Technologies

We all know that content plays an important part in the B2B buying cycle, but how do you know what content is moving things along and what’s falling flat? New Approach: Breakthroughs in analytics and software have allowed a new, more accurate approach to measuring content to develop. More of a visual person? Makes sense, right?

B2B 40
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What is Lead Nurturing? A Key Strategy for Sales Success

LeadFuze

Sustained engagement helps keep you top-of-mind amongst prospects, potentially expediting the transition from being merely interested parties into actual buyers faster than if left unattended without regular interaction. It’s not a one-and-done deal but requires persistent engagement throughout the buyer’s journey.