This deadly simple negotiation mistake is costing you deals. Here’s how to avoid it.
Gong.io
MARCH 3, 2021
Only a small number of sales pros become truly effective negotiators. . After what felt like a hundred rounds of give and take, the buyer asked for my “best and final” to take to his CFO. I later found out that my prospect used my offer to negotiate against a competitor. Share pricing via email, but DON’T negotiate!
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