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Are You Obsessing Over the Wrong Outbound Marketing Elements?

Sales and Marketing Management

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. How can you tell if any or all of these obsessions are waylaying your outbound operations? You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted.

Outbound 177
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Understanding the Buyer’s Perspective in Outbound Sales

Tenbound

Photo by Austin Distel on Unsplash In this conference talk, Tito Borht, CEO of AltiSales and renowned Sales Development expert, discusses the challenges of driving sales success in a down market and shares valuable insights on how to approach outbound sales effectively.

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Truth Bomb: Salespeople All Look Alike to B2B Buyers

No More Cold Calling

How do B2B buyers tell one internet security company from another? One marketing platform or sales enablement app? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. None of us stands out to B2B buyers. But buyers don’t actually buy software. That’s pitiful.

B2B 177
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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 85% percent focus on outbound activities. 76% percent of BDRs report to sales over marketing. 85% percent focus on outbound activities.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Teams of all sizes can utilize buyer intent data to more effectively identify where prospects are on their purchase journey, and thus adapt marketing messaging and sales pitches to align with those specific interest signals collected. How to incorporate buyer intent data into your outbound prospecting.

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How to Effectively Combine Inbound and Outbound Marketing

MarketJoy

Managements and market executives are brainstorming for new ways to expand the business and to find ways to adapt conventional marketing strategies to the current trends. Marketing has been the backbone behind every successful product and service and it is what enterprises are relying on to bring them back into the game.

Inbound 90
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Outbound sales isn’t dead. It’s evolved.

SalesLoft

Everyday, the alarm bells are loudly ringing regarding the current state of outbound Sales. Outbound is dead.” “It takes 10x as many emails to get a reply as it did 3 years ago.” “How How I used AI to increase my cold email volume 20x.” “Will Google’s email restrictions kill outbound?” Don’t believe the hype. How do I know?