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Discounting And Defending Value

Partners in Excellence

Through the entire buying cycle, we focus on value creation and articulation. Then finally, to get the deal, we discount! How do they view the value we created in the context of the deep discount to win the business? If they are so willing to discount, was the value they talked about real?”

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Sales Tips: Accelerating Sales and Buying Cycles

Customer Centric Selling

Sales Tips: How to Accelerate Sales and Buying Cycles. By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company. Discounts offered to get decisions made for a given month or quarter can result in three (3) outcomes: Sellers get transactions and lower revenue.

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Is Discounting a Deal Suicidal? Six Ways to Tell

Pipeliner

Six Ways to Commit “Suicide by Discount”. It’s often tempting to discount your way out of sales trouble, but sometimes you’re doing more harm than good. While discounting is sometimes necessary, it’s often the biggest mistake you can make. Full disclosure here: I’m highly biased against discounting.

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KPIs to Focus on Customer Value in 2021

Pipeliner

Deal Winning Value Identified & Validated by Buying Cycle Stage. Now, train, equip, and track how well they’re doing so. Track when your sellers are “ first in” to a customer’s buying process as a valued consultant … facilitating and shaping the buying process before the prospect invites competitive sellers in.

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Use These 2 Examples To Uncover Prospect Needs

MTD Sales Training

It may sound something like this: “Tom, many businesses in the construction industry have been able to save over 15% in their long-term buying cycles by using our preferred supplier status discounts. It creates a closer link between your products and their overall needs and speeds up the whole buying process too.

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Sales Negotiation: How to Navigate the Gives/Gets for a Win-Win

Sales Hacker

They end up having little respect for us towards the end, which is why they either keep asking for things (discounts) or they just flat out disappear on us and don’t even give us the courtesy of a callback. Brainstorm what your client has asked of you during the sales process, whether that’s discounts, proposals, trails, etc.

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Sales Training Article: Trouble Closing - or Selling?

Customer Centric Selling

Sales Training Article: Trouble Closing or Selling? By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company Image courtesy of Pakorn at FreeDigitalPhotos.net Unlike other B2B selling skills, closing gets a disproportionate amount of attention. Need some help with your sales performance?

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