Outbound Economics
Cience
APRIL 14, 2020
As with other customer acquisition channels, for outbound to work, the unit cost of acquiring a new customer by outbound needs to “pencil out” — which is to say that the cost of acquiring the customer has to be less than the profit that will be generated over the customer’s life. LTV to CAC. Outbound Funnels. SDR C osts With CIENCE.
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