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So What is Customer Service Strategy?

Lessonly

The businesses I admire most develop and value a strong customer service strategy. Exceptional customer experiences go beyond reps simply offering support—it’s about building rapport and developing strong relationships. 78% of consumers say they’ve backed out of a transaction due to a poor service experience. Conversations with real individuals who provide really great service are what propel team training forward. The post So What is Customer Service Strategy?

Sales rep for a day: Aligning sales, marketing, and support

Zendesk Sell

Marketing and customer support are specific departments that benefit the most from understanding the sales process. Both act as the “face” of your company and are important touch points for the customer. Thus, vital customer communication falls through the cracks and creates a disconnect in the customer journey. To align marketing and support departments with sales, sales managers can construct an ongoing, interdepartmental job-shadowing program.

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Understanding the benefits of 360-degree customer view

Salesmate

A 360-degree customer view is an idea where companies devise steps and strategies for decoding the customers’ psyche. This is done by aggregating data from various customer touchpoints that a customer may use to contact a company. What is a 360-degree customer view?

Introducing Workflows: The Data-Driven Automation Solution

Zoominfo

Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks. Meet ZoomInfo Workflows: Your next-generation automation tool.

The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Growth hacking is the term used to describe experiments and processes aimed at building and maintaining a company’s customer base. It's an opportunity to duplicate that page for other campaigns and optimize for conversion.