Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Apptivo

APRIL 6, 2022

” You need to understand that Email marketing is too fast, too frequent and it can have an effective impact on your marketing campaigns. Email marketing is a powerful tool that is heading the marketing game of many B2B and B2C business models. How to do an email marketing campaign? All About Email Marketing. Conclusion.

Email Marketing 52

Email Marketing Examples Marketing Top of Funnel 52

SBI

OCTOBER 1, 2014

Act-On Software. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster. Use Act-On for all your online marketing campaigns. Qvidian let’s you bettercommunicate value, accelerate sales cycles and increase market penetration.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. Continue Reading] Automation: The Secret to Next-Level GTM Strategy What’s Broke? Although, we certainly tried.

Ideal Customer Profile 100

Ideal Customer Profile Strategy Buyer Persona Lead Rank 100

Crunchbase

MAY 18, 2022

The idea is to personalize your campaigns for each pre-qualified prospect and pinpoint their unique attributes and specific needs, then use this intelligence to speak to them in an up-close and individualized way. That’s the premise behind account-based marketing (ABM). Sales and marketing alignment. Increased customer engagement. Close more.

Account Based Marketing 72

Account Based Marketing Account Marketing Sales Qualified Lead 72

InsightSquared

OCTOBER 15, 2018

What are our opportunities for penetrating whitespace? They’re inundated with information from every group in the company: marketing announcing their latest campaign, new sales processes, the latest product release. Are you surprised that Salesforce, Excel, and other tools are missing from the list? Sales reps have a tough gig.

Sales Operations 110

Sales Operations Penetration Report Groups 110

DiscoverOrg Sales

SEPTEMBER 13, 2018

Installed technologies or software in use. It’s a lot of blocking and tackling so you have to use all the tools you have – and it’s not always sexy. Look for video tools like Vidyard , a modest paid subscription; or Loom , which is free, and used by a lot of our sales reps and customers use. Prospects loved it! “We’re

Intent Data 162

Intent Data Strategy Hiring Marketo 162

Hubspot Sales

SEPTEMBER 22, 2023

That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. This post reviews 17 of the top sales tracking software packages available today to help you select the right one for your team. Who are your leads?

Software 95

Software Software Top of Funnel Lead Rank 95

DiscoverOrg Sales

SEPTEMBER 13, 2018

Installed technologies or software in use. It’s a lot of blocking and tackling so you have to use all the tools you have – and it’s not always sexy. Look for video tools like Vidyard , a modest paid subscription; or Loom , which is free, and used by a lot of our sales reps and customers use.

Intent Data 120

Intent Data Hiring Strategy Marketo 120

HeavyHitter Sales

AUGUST 2, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Penetration 108

Penetration Decision Maker Software Software 108

Sales Hacker

DECEMBER 2, 2019

Take control with the DocuSign agreement cloud, a suite of tools that automates sales contracts and quotes ,all right in your CRM. They’re doing fantastic — penetrating not only the Boston and New England market, but we’re really seeing them make some serious strides nationally. So that’s how I got into software.

Scale 52

Scale Hiring Hubspot Ideal Customer Profile 52

HeavyHitter Sales

NOVEMBER 24, 2008

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Penetration 60

Penetration Ideal Customer Profile Real Estate Distribution 60

LeadFuze

JANUARY 1, 2022

Next, I’ll share my tactical approach on how startups and mature software companies can build a go-to-market strategy for their business. If your goal is to make a statement in the market by penetrating it with new customers who are attracted by lower prices, then start out with higher-quality products at competitive rates.

Strategy 52

Strategy Lead Rank Outsourcing Services Marketing 52

HeavyHitter Sales

OCTOBER 21, 2007

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Training 60

Training Webinar Metrics ROI Penetration 60

SBI

NOVEMBER 12, 2019

While we may call most of our campaign activities “demand generation,” does anyone really believe that marketing alone can create demand for a complex 6- or 7-figure solution? Understand the difference between tools that help me vs. solutions that impact everyone.

Revenue 93

Revenue Top of Funnel Demand Generation Agencies Demand Generation 93

Allego

MARCH 2, 2023

State-of-the-art, sales enablement tools help sales teams streamline sales processes, improve productivity, and increase revenue. But as the number of tools has proliferated, so have the challenges. Companies must be careful, however, to not go overboard with the number of sales enablement tools.

Company 62

Company Sales Enablement Quota Penetration 62

LeadFuze

JULY 6, 2021

This system has many benefits; however, it does not work in all scenarios because sometimes clients want to know where every penny goes when paying out funds which doesn’t happen with some types of projects like marketing campaigns where there isn’t an end goal but rather success metrics along the way such as increased sales.

Proposal 98

Proposal Strategy Discount Social Media 98

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. So, off we go! Try PandaDoc What is vertical marketing? billion in 2022 to $402.4 year-over-year.

Paid Content 52

Paid Content Marketing Outsourcing Services Lead Rank 52

Sales Hacker

SEPTEMBER 2, 2021

Facilitate product penetration or expansion. This one sounds obvious, but for a long time, the most qualified leads for a software product have never even used it before. With that in mind, sales outreach in a PLG model generally fits into two buckets: hand-raisers and proactive campaigns. Think about it.

Lead Rank 95

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 95

Hubspot Sales

AUGUST 8, 2019

Market penetration. Average number of sales tools used daily. Sales Process, Tool, and Training Adoption Metrics. Percentage of reps using a specific tool, such as LinkedIn Navigator, Datanyze, or HubSpot Sales. Perhaps you start a new marketing campaign in January -- its impact on CAC won't be visible until February.

Cost per Acquisition 135

Cost per Acquisition Lead Rank Churn Webinar Metrics 135

Sales Hacker

MARCH 2, 2020

The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth. It is a classic book you’ll reference throughout your career.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

SalesHandy

OCTOBER 28, 2022

In this blog, we deep dive into all things encompassing outbound lead generation—from strategies to benefits, we will walk you through everything you need to know to run a successful outbound lead generation campaign. How To Run A Successful Outbound Lead Generation Campaign? The data you have makes or breaks your campaigns.

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

Zoominfo

OCTOBER 20, 2021

Upcoming projects Rounds of hiring and firing, especially new C-level leaders Financial events, like investments or mergers Installed technologies or software in use These events will help open the door and highlight the right individuals to contact and when. Look at job responsibilities – not just the title.

Strategy 100

Strategy Hiring Intent Data Decision Maker 100