4 Steps for Getting More Out of CRM Data
Sales and Marketing Management
MARCH 11, 2019
Consumers are savvy: They research, read reviews, and often have more touchpoints throughout the sales process than ever before. Most important, marketers should be able to see the CRM data the sales team collects. CRM Data that Improves Marketing. But today’s customer journey has gotten more complex. How to Bridge the Gap.
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