Remove Channels Remove Engineering Remove Events Remove Incentives
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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

Organizations are doing their best to navigate this new landscape of layoffs, remote working, canceled events, slowing sales and demand slumps. Organizations of all sizes must begin planning now for jump-starting their revenue engines when we emerge from this crisis. That’s the bad news.

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Firing up the revenue engine post-crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Reinforce channel support. Are you digital-ready?

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A Foolproof Framework for Better Incentive Communication

The Spiff Blog

It makes sense to focus on behaviors you’d like to incentivize, or pulling certain levers to impact other components of your sales engine. The only remedy is a formal incentive communication strategy. Map out an incentive communication step to align with each step of your sales comp process. Let’s dive in!

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Bringing Sales Online

Sales and Marketing Management

As was common at the time, the main sales channel was an on-the-ground sales force. Yet as the digital age dawned and consumers gained on-demand access to any product imaginable (including food storage products sold by competitors), Tupperware continued to rely heavily on offline channels. Equip them. Inspire them.

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Sales Talk for CEOs: From Grassroots to Greatness with Lloyed Lobo (S5Ep4)

Alice Heiman

His journey, from an engineer to a salesperson, and ultimately, to the co-founder of a company aiding businesses in accessing R&D funding, underlines the value of community. By curating events, insightful blog posts, and actively engaging with his audience, Lloyed created a trusted hub for entrepreneurs. About Company Boast.ai

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2 Birds with 1 Stone: Getting Ads and Link Building at the Same Time

Sales and Marketing Management

Author: Kostas Chiotis Picture this: your company wants to boost its sales with an incentive program. Here’s the thing: in this ever-changing digital landscape, marketing and communication channels can work together like peanut butter and jelly. What do you do? SEOs Can Teach PR Professionals How to Optimize Links in Earned Coverage.

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38 marketing slang terms all marketers should know

Nutshell

While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. A channel, or lead generation channel, is a platform or content type marketers use to reach consumers. Advertorial. Content Marketing.