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Rethinking Sales Enablement

Partners in Excellence

Billions are invested in sales enablement programs, worldwide. To be honest, I have a “love/hate” relationship with sales enablement (not the people in sales enablement.). I think it’s a critical function to support and enable sales people. It focuses on sellers.

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Sales Enablement News Roundup – December 13, 2019

Showpad

As we inch closer and closer to the new year, how can you prepare your Sales, Marketing, and Enablement teams to provide the best buyer experience? Check out the latest news: 8 Ways to Promote Your Content to Grow Subscribers and Sales. To put your content to work, you’ll need to promote it via other Marketing channels.

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Seeing Through the Hype: Making Sense of Sales Enablement Technology

SBI

I recently had the pleasure of being the guest on the Sales Enablement Radio podcast hosted by the Brevet Group. I sat down with Brian Williams, a partner with the Brevet Group, and we discussed what Sales Enablement is (people define it in many ways) and how to navigate the complexity of the technology in the Sales Enablement space.

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Forrester Q&A: The Bar is High for Modern Sales Enablement

Allego

There are over 11,000 open jobs on LinkedIn with the term “sales enablement” in the description. Sales enablement as function and as a profession is having a moment. Shea serves B2B marketing and sales professionals with a focus on how business leaders must adapt to the empowered buyer. What’s going on?

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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

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How Matt Ondrejko, VP of Global Marketing at Valmont Industries, is leading a digital transformation | Building Modern Sellers Blog Series

Showpad

Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. In this interview, Matt shares his perspective on how to get a business to digital faster using methods and tools that reduce print and increase customer insights in a non-traditional sales environment. . I oversee global marketing for all of our business.

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Top 10 Social Selling Tools for the Modern Sales Rep

Zoominfo

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. In social selling, sales professionals are playing the long game instead of eyeing immediate returns. How do we know?