Partners in Excellence
FEBRUARY 7, 2021
Billions are invested in sales enablement programs, worldwide. To be honest, I have a “love/hate” relationship with sales enablement (not the people in sales enablement.). I think it’s a critical function to support and enable sales people. It focuses on sellers.
BrainShark
JULY 9, 2022
Channel partners are more likely to sell products when they are familiar with them and recognize their value. So to increase mindshare, you need to make it really easy for your channel partners to learn about your products as part of their daily workflow. The right channel partner training software can help with this.
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Allego
FEBRUARY 13, 2020
But incremental learning, with real value, comes from more informal channels, when people are able to listen to and watch practical applications live and “in color.” Have you ever noticed how people at sales meetings congregate around their successful colleagues to soak up the stories or learn about the process these practitioners employ?
Showpad
DECEMBER 13, 2019
To put your content to work, you’ll need to promote it via other Marketing channels. Why is Sales Enablement Important? Even without a formal program, you’re likely using Sales Enablement tactics in some fashion without even realizing it. Key Sales Enablement Metrics to Measure — and How to Improve Them.
SBI
OCTOBER 30, 2018
I recently had the pleasure of being the guest on the Sales Enablement Radio podcast hosted by the Brevet Group. I sat down with Brian Williams, a partner with the Brevet Group, and we discussed what Sales Enablement is (people define it in many ways) and how to navigate the complexity of the technology in the Sales Enablement space.
Allego
MARCH 5, 2020
There are over 11,000 open jobs on LinkedIn with the term “sales enablement” in the description. Sales enablement as function and as a profession is having a moment. Shea serves B2B marketing and sales professionals with a focus on how business leaders must adapt to the empowered buyer. What’s going on?
Zoominfo
JULY 18, 2022
In social selling, sales professionals are playing the long game instead of eyeing immediate returns. Social selling may sound optional — sales people already leverage so many channels — but it’s an essential cross-selling motion in the modern sales toolkit. How do we know?
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