Zoominfo

MAY 31, 2023

With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Bottom line: intent data is gold. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Allbound

DECEMBER 18, 2019

Being a channel manager isn’t an easy job. While a Google search will provide plenty of “best practices” for channel management, we wanted to take a deeper dive. In this post, we sought advice from leaders that are on the front lines of channel management. We spoke with three channel leaders from different industries.

Channels 83

Channels Face-to-face Intent Data Intent 83

Zoominfo

JULY 1, 2020

Yet data changes hour to hour. Data collaboration allows key stakeholders to view consistent data at any point throughout the day, thus streamlining workflows. We’ve all been hearing about buyer intent data for several years. How to Implement a Data Collaboration Strategy. But what is it?

Data 246

Data Intent Data How To Intent 246

Zoominfo

OCTOBER 13, 2023

The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. How to Use ZoomInfo in Germany ZoomInfo provides access to relevant business data in a compliant and responsible way. Each platform contains features and safeguards to support your GTM strategy.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Lead411

JANUARY 31, 2024

Understanding Buyer Intent Data: The Foundation of Modern Sales Strategy in 2024 In today’s hyper-connected world, understanding buyer intent has become synonymous with unlocking sales success. Amidst this backdrop, we’ll explore the top sales growth hacks for 2024.

Lead Rank 98

Lead Rank Lead Scoring Buyer Intent Intent Data 98

Zoominfo

SEPTEMBER 30, 2020

Analyze Prospect And Customer Data. When it comes to ICPs, you need more than just firmographic data. A mix between firmographic and technographic data is ideal, as well as any intent data you can collect. Selecting The Right Channels. Certain personas will be more active on specific channels.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Vengreso

APRIL 7, 2022

That’s the exact topic we dive into in this episode of the Modern Selling Podcast with my expert guest, who is leading the way in leveraging intent-based data to revolutionize the sales game. Mike is a proven high-growth leader with over 30+ years in the IT Channel and BPO-service industries with both start-up and public companies.

Intent 95

Intent Maximizer Intent Signal Data 95

Sales Hacker

OCTOBER 31, 2023

She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey.

Competition 95

Competition Scale Marketing Intent Data 95

Zoominfo

JANUARY 4, 2022

The most critical aspect of a successful ABM program is a very targeted account list of companies with intent to purchase, and last year represented a tipping point for intent data in marketing departments. Buying committees are also growing, making a multi-channel presence more important than ever. “We

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

BuzzBoard

NOVEMBER 24, 2023

ABM’s tighter alignment on targeted high-value accounts, coordinating multi-channel outreach, and intelligence gathering to accelerate sales cycles to be precise. That’s the potency of intent data—a treasure trove of insights into the actions and interests of prospects.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile Account Infusion 52

SBI

APRIL 1, 2020

TechTarget Launches Verified MSP Targeting Powered by Priority Engine Purchase Intent Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of Verified MSP Targeting powered by Priority Engine TM , TechTarget’s SaaS-based purchase intent insight platform.

Intent 79

Intent Engineering Intent Data Enterprise 79

Crunchbase

APRIL 11, 2023

Generally speaking, you’ll want to use a sales prospecting tool that helps you identify high-quality leads, prioritize those leads, find accurate contact data, and reach out to them to close deals. Leverage intent data to qualify leads It’s important to focus on the most qualified leads who have the best chances of converting to buyers.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

Generally speaking, you’ll want to use a sales prospecting tool that helps you identify high-quality leads, prioritize those leads, find accurate contact data, and reach out to them to close deals. Leverage intent data to qualify leads It’s important to focus on the most qualified leads who have the best chances of converting to buyers.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

SBI

NOVEMBER 30, 2017

By using intent data and real-time customer intelligence, you can adopt an evidence-based approach to prioritize your ABS/ABM target list based on insight into which accounts have been actively researching your sector. But intent data goes further than this too. Your email or call will likely get noticed.

Account Based Marketing 139

Account Based Marketing Intent Data Customer Intent 139

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

NOVEMBER 1, 2022

But soon after beginning to explore ZoomInfo, he discovered a world of prospecting information, from up-to-date business contacts to real-time Intent data such as acquisitions, funding rounds, and major personnel moves. “It For Roberts, this means accurate data is mission-critical.

Prospecting 130

Prospecting Hiring Face-to-face Intent Data 130

Sales Hacker

OCTOBER 20, 2023

Sellers are responsible for educating their buyers digitally through multiple channels. Ownership of curating the assets and content into what will best resonate through sales channels: sales. At Demandbase, data wins every time. Sales teams understand the pains and needs of the customer.

Hiring 105

Hiring Marketing How To Intent Data 105

Zoominfo

OCTOBER 5, 2021

Analyze Prospect and Customer Data We’re talking about profiles of your ideal customer that is a culmination of quantitative research, anecdotal observation, and existing customer data. When it comes to ideal customer profiles (ICPs), you need more than just firmographic data.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Sales Hacker

JANUARY 30, 2024

MQLs aren’t created equal Depending on the channel or entry point, MQLs convert to pipeline at vastly different rates. Similarly, direct traffic and paid social channels yield significantly different outcomes. The Need for a Change The shift towards pipeline as the primary metric is not merely theoretical.

Lead Rank 90

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 90

Zoominfo

JUNE 14, 2022

If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Only using native audiences: Although some social channels’ native audiences are better than others, that doesn’t mean you should rely solely on native capabilities to pinpoint your desired audience segments.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

FEBRUARY 8, 2022

With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

NOVEMBER 29, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Paid Social KPIs This refers to putting dollars behind advertisements on Facebook, LinkedIn, and other social channels. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

NOVEMBER 3, 2021

Sales and marketing leaders have reached a tipping point when it comes to using intent data , and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner Inc. Intent data isn’t a red carpet to a signed contract. Here’s Why

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Intent Data Intent Data How To 130

Zoominfo

OCTOBER 21, 2021

Understanding just how active a prospect is can be measured through third-party intent data such as surges in online search and consumption of content related to specific topics related to a product or service. Success at this stage requires go-to-market teams to decipher which channels and messaging turns prospects into customers.

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

Hubspot Sales

DECEMBER 23, 2022

Bombora Company Surge is a software platform that helps users access and monitor intent data. To do this, Bombora collects data from a consent-based data cooperative of B2B publishers. The platform then analyzes this data using machine learning and maps the data to specific businesses. Image Source.

Tools 103

Tools Ideal Customer Profile Prospecting Intent Data 103

Zoominfo

FEBRUARY 3, 2022

Additionally, consider which channels you’re using to communicate with your customers. Free Trial Listen Intent-ly Not only are customer expectations higher, but they’re also providing more feedback on more channels than ever before. Do they have to bend over backward to get in touch with a service representative?

Customer 100

Customer Loyalty Consumer Survey 100

Pipeline

APRIL 1, 2024

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. These platforms will collect intent data and let you create an ideal customer persona, identify sales triggers, build prospect lists, and prioritize leads.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Zoominfo

OCTOBER 5, 2021

Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. This includes activity like high-value web visits (e.g.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

APRIL 16, 2022

Reps now had to compete for limited attention using fewer channels — no trade shows and conferences — and contend with more competition in the channels that remained, primarily phone calls and emails. These figures suggest that today’s SDRs cannot rely on one or two traditional channels to keep building their sales pipeline.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Crunchbase

JUNE 7, 2023

Metrics such as the source of the lead, the content they engaged with or their demographic information can shed some light on which channels are generating the most qualified leads. Potential customers with higher buyer intent should be prioritized because they are more likely to buy than those with lower intent.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Buyer Intent 52

Zoominfo

NOVEMBER 1, 2022

“We said, why don’t we take these dollars and redeploy them in more efficient channels to see if we can increase the conversion rates and get a better outcome?” In combination with intent data , you can create workflows that are more prescriptive in outreach. Schuck said.

Hiring 100

Hiring Intent Data Intent Scale 100

Sales Hacker

DECEMBER 27, 2018

Technology that allows users to surface relevant content and intent data will rise beyond just early adopters. Companies to watch: Educational resources like Sales Hacker, new training and copy companies like CopyShoppe , and intent data companies like LinkedIn , Bombora , Signal HQ , and Demandbase.

Trends 104

Trends Direct Mail Intent Data Channels 104

Zoominfo

JANUARY 23, 2021

For the B2B sales rep, social media channels like LinkedIn and Twitter are a gold mine for connecting with potential leads. However, the lists they create in the CRM are only as good as the data going into them. Even if the sale doesn’t go through now, the rep is on the director’s radar. Get Social with Your Prospects.

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

OCTOBER 5, 2021

Evaluate and consider removing lead channels with low conversion rates. Identity low-performing channels and reallocate your resources elsewhere. While generating leads is great, they don’t matter if they don’t convert. It shows who is in-market to purchase a solution like yours right now and where they are in their buyer’s journey.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Sales and Marketing Management

SEPTEMBER 28, 2020

Fully functional sales and marketing teams will be needed to navigate the shift in customer behavior and new emphasis on digital channels. Diving deeper into customer data will help accurately measure active demand and allow you to target the most viable prospects in the market. Reevaluate Primary Targets.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Sales Hacker

OCTOBER 27, 2023

It may be that there are already channels of communication open across executives if the deal was multithreaded. At Demandbase, data wins every time. Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more.

Pipeline 91

Pipeline Distribution Intent Data Intent 91

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. How do you define a lead? In its simplest form, a lead is a person or company that has shown interest in what you are selling.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246