Sales Evangelist

JULY 18, 2019

Her goal is to help sales and marketing professionals harness the power of neuroscience by translating vendor-speak into client-speak. The book talks about storytelling and neuroscience and explains the chemical reactions that happen in the brain. It’s a powerful tool for sellers. When they are out of alignment, sales suffer.

Chemicals 49

Chemicals Vendor Real Estate Scale 49

Showpad

AUGUST 27, 2018

I’m a mechanical engineer by training. But for 20 years, I’ve been a global marketing leader. Bringing in a tool like Showpad and orchestrating it correctly made the biggest impact I ever had in my professional career. Instilling the confidence in the team that they can achieve big things in the DACH market.

Meeting 40

Meeting Chemicals Scale Sports 40

Showpad

AUGUST 27, 2018

I’m a mechanical engineer by training. But for 20 years, I’ve been a global marketing leader. Bringing in a tool like Showpad and orchestrating it correctly made the biggest impact I ever had in my professional career. Instilling the confidence in the team that they can achieve big things in the DACH market.

Meeting 40

Meeting Chemicals Scale Sports 40

Cincom Smart Selling

MAY 13, 2016

Successful sales people have always known that being successful in their job requires them to continually learn about the markets they serve, the products offered, the pricing and selling issues related to the product as it grows and changes over the years. Westinghouse didn’t have time to train engineers. The New Product Challenge.

Hiring 59

Hiring Engineering Chemicals Face-to-face 59

Sales and Marketing Management

FEBRUARY 12, 2018

Not chemical, biological DNA, of course, but what I call corporate DNA. What does that DNA mean for positioning a company to win in the market? The key to maximizing competitive advantage is to pinpoint that DNA and use it to your advantage; that is, to position your company in the market so that you can win. So who are you?

Chemicals 180

Chemicals Face-to-face Scale Hiring 180

The Pipeline

FEBRUARY 27, 2012

Stored in Attitude , Business Acumen , Communication , Communication Strategy , Marketing , Proactive , Sales 2.0 , Sales Management , Sales Success , Sales eXchange , execution. Nice glossy presentation, containing nothing of interest to me; and given the chemical content of the glossy pages, I couldn’t even use it to wrap fish.

Pipeline 212

Pipeline Wireless Top of Funnel Hiring 212

Bigtincan

DECEMBER 8, 2021

So, some sales and marketing teams may be evaluating Highspot alternatives. When they don’t find the content they need, they use outdated content or use whatever worked for them in the past — which may not even comply with approved marketing assets. This article was written for them.

Analysis 59

Analysis Collateral Telecommunications Sales Enablement 59

Mindtickle

MARCH 24, 2022

And so even though I was teaching, I was learning about his business and doing projects for him and learning about sales, sales training, the complexities of strategic selling, and all of those things. We do sales training for Fortune 500 companies,” and they’d respond by saying, “Can you help us start up a sales team from scratch?”.

Sales Leadership 52

Sales Leadership Hiring Call-back Cold Calling 52

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Early in my AE career, the company I worked for was acquired and we were all told we had to go to another state for an entire month of training.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

LeveragePoint

NOVEMBER 1, 2019

In the B2B world, there are some of the chemical companies that have changed their mindset about five or 10 years ago, and now focusing a lot more on value. My role is to go to the marketing managers and tell them, “hey, in your marketing plan, what are you doing around customer segmentation?” We give them homework to do.

Webinar Metrics 20

Webinar Metrics Strategy Margin Case Study 20