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The Great Customer Resignation & How to Reduce Customer Churn with Craig Charlton, #211

Vengreso

From sales organizations having to go from in-person selling to virtual selling, to shifting how prospecting is done by leveraging online tools – there has been a lot to navigate. As sales leaders and sales teams have been focused on prospecting faster and more efficiently, there has been a quiet epidemic happening in the background.

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How We Use Activity-based Sequences to Reduce Churn

Sales Hacker

Instead, they hold onto problems until they’re ready to churn. On one axis is the likelihood of churn. Put another way: high saturation indicates a low risk of churning. By combining whitespace and churn scores, we can categorize all customers on a 2×2. If you’re lucky, customers tell you when they’re unhappy.

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How to Develop a Successful Go-to-Market Strategy

Zoominfo

That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers.

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5 Tips To Minimize “Churn and Burn” Behavior in Your Sales Team

SaaStr - Sales Strategy

Prospects will be … if not lied to … then told half truths. Many call it “Churn and Burn” or other variants. Your brand and reputation is damaged at least a tiny bit everytime a paying customer churns out because they were mis-sold a feature set. If you go long, you’ll often get another chance to close a prospect.

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How To Build Your Go-To-Market Strategy

Zoominfo

This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? Get a Demo Why Do You Need a Go-to-Market Strategy?

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4 Principles for Prospecting in a Complex World

Pipeliner

Technology has given sellers so many ways to connect with buyers, yet prospecting is only getting more difficult. The challenge for sellers is to demonstrate their ability to do so during prospecting. Making this work means developing a set of prospecting skills designed to work in a setting of limitless information.

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The 5 Stages of Developing and Launching a New Sales Strategy

Chorus.ai

There’s no doubt about it: as a new year dawns and the troubles of the past are put firmly behind us, building a strategy for the future feels incredibly exciting. You have the product in hand, but without a high-quality sales strategy, it won’t attain the success it was made for. What is a sales strategy? Companies too.