Why Consultative Selling Does Not Work for Prospecting
Sales and Marketing Management
JANUARY 4, 2019
Author: Wendy Weiss, The Queen of Cold Calling™ I was recently working with a new client. He said he was trying to be consultative, to elicit details and to drill down on prospect objections. He told me that he believes in a consultative approach to prospecting and selling yet he was struggling to schedule even one appointment.
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