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Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

While 68 percent of B2B companies provide presentation templates to direct sellers, only 48 percent provide the same collateral to their indirect or partner sellers. Your company will also need to integrate the solution with your existing sales technology stack. times lower rates than direct sellers.

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Remote Selling Viewpoints: Easy Content Management & Virtual Presentations

SBI

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. In this interview series, we ask executives at leading salestech companies to describe how their customers are leveraging technology, what metrics are now possible, and more.

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3 Habits of Highly Effective Product Marketers

Allego

They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. They monitor go-to-market programs, develop product strategies , research competitors, keep analysts informed, document the buying process, craft sales collateral, train sales on how to sell products, and much more.

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The Future of Sales Enablement

Vendor Neutral

If you can accurately identify that information, you put yourself in the best position to create collateral that resonates, provides value, and encourages a purchasing decision of your service or product. Don’t forget to consider this process after the initial sale as well. Sales enablement involves a lot of moving parts.

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Mindtickle Launches Readiness Index and Asset Hub to Complete Its Readiness Vision

Mindtickle

But sales performance isn’t a challenge that can be addressed by simply hiring reps based on a profile. Now, for the first time in any sales technology, the leadership team – CRO/CSO, heads of enablement, ops, and regions – can come together and encode their ideal characteristics in Mindtickle’s Readiness Index.

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5 Simple But Highly Effective Lead Nurturing Tactics

Highspot

Keep them in the loop with any new videos or collateral you release about that product. Aligning your sales and marketing teams under the same clear, focused objectives is one of the best ways to mitigate leads being dropped — after all, regardless of industry, the common goal of both teams will always be to land more sales.

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6 Sales Tech Trends to Watch in 2020 (Based on Interviews with 250+ Vendors)

Sales Hacker

Sales Technology has EXPLODED over the last few years. And just like the explosion of Martech, if you’re on the cutting edge of the sales tech revolution, you’ll reap the rewards. 6 Sales Tech Trends. In a not-so-distant future, our sales technology tools will be able to tell our reps what their next best action is.

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