Why Best Alternative to a Negotiated Agreement (BATNA) Matters for Sales, According to Dropbox's Head of Customer Solutions
Hubspot Sales
OCTOBER 3, 2022
That's how you'll construct your BATNA.". Let's say you work for a business that sells software. In the first negotiating phase, you'll send along a standard contract that outlines the full cost of your software to your prospect. These might include: 10% discount on the cost of the software. BATNA Example.
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