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How to Make a Successful Webinar the Next Step in Your Marketing Strategy

SugarCRM

A successful webinar is exciting. Webinars are the second most effective content marketing tactic (64%) and are an effective way to share information and reach a high number of audiences while keeping costs at bay. With the ability to breathe new life into static content, they’re a high form of content marketing.

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

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7 Marketing KPIs to Keep in Mind When Aligning With Your Marketing Team

Hubspot Sales

Smarketing — the practice of integrating your sales and marketing efforts to foster closer collaboration between the departments that carry them out. A tight, well-constructed smarketing effort can have tremendous payoffs, but that kind of process requires careful attention and tracking. Quality of SQLs.

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Driving Business Growth: Leveraging Digital Marketing Strategies

SocialSellinator

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

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Value-Added Services Can Provide a Pricing Advantage

Distribution Pricing Journal

Offering and aggressively promoting value-added services can allow distributors to capture more profit and higher pricing in several ways. This comes from what your marketing lead would call increased perceived value. Some distributors work with auto repair chains on bundled promotions to foster sales all the way down to the driver.

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The 7 Best Sales Funnel Software Tools for 2020

Hubspot Sales

The HubSpot Growth Platform’s tools provide some of the most effective ways to construct and maintain a healthy, functional sales process that can deliver the results your business needs. PlusThis is a campaign toolkit for marketing automation users. PlusThis is one of the more affordable pieces of sales funnel software on the market.

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How to Increase Sales – Invest in Your Professional Development

Increase Sales

However each of these sales training coaching professional development action plans will have some shared goals or objectives such as: Read a book on selling, marketing or business. Pay for some sales training whether face to face classrooms or webinars. Subscribe to several blogs. Read online journals and articles.

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