article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Unfamiliar with the term?

Segment 219
article thumbnail

How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Reimagining Sales Coverage. Getting virtual sales right involves far more than using digital tools.

Lead Rank 339
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Unfamiliar with the term?

Segment 124
article thumbnail

65+ Statistics About Artificial Intelligence

Zoominfo

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ).

B2B 247
article thumbnail

Believe It or Not Everyone Is In Sales

Increase Sales

Years ago when facilitating some customer service training and development for a telecommunications firm, one of the participants (a customer service technician) flatly said he was not in sales. Yes everyone is in sales, just some people get paid to for their marketing and selling efforts.

article thumbnail

What We’ve Learned Supporting Telecom Sales Teams

Janek Performance Group

In the 1990s, I started my sales career selling telecom for one of the largest privately held telecommunications companies in North America. They likely share a few common attributes such as poor customer service, high fees, and price hikes. The SMB market is one of the fastest-growing segments.

article thumbnail

65+ Mind-Blowing Artificial Intelligence Statistics

Zoominfo

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ).

B2B 150