The ROI Guy

MARCH 24, 2014

In order to close the Value Gap, current sales metrics need to dramatically change, measuring the different decision makers being engaged, their unique customer challenges , the “cost of do nothing” and potential value impacts. The Gartner research is outlined in this blog article by Tiffani Bova at: [link].

Buyer Persona 104

Buyer Persona Demand Generation Agencies Decision Maker Demand Generation Targets 104

Pointclear

JUNE 10, 2016

By being proactive when it comes to the 7 truths about sales and marketing that CEOs need to know, companies can go a long way toward achieving marketing ROI, and driving revenue results. CMOs are also tasked with growth and demand generation, while finding ways to deliver a cohesive story in a multi-channel environment.

Sales Qualified Lead 160

Sales Qualified Lead Marketing Face-to-face Inbound 160

Hubspot Sales

JULY 2, 2020

Couple that figure with the fact that roughly 88% of video marketers report that video marketing offers a positive ROI, and you'll find that a solid LinkedIn video strategy is a sound investment. LinkedIn videos can reach prospects, current customers, executives, decision-makers, and followers interested in your company.

LinkedIn 107

LinkedIn Video Cost Per Click Campaigns 107

InsightSquared

APRIL 14, 2021

Understanding in-period bookings drives tight alignment between sales and marketing, with clear goals for the demand generation team who must ensure leads are delivered early in the forecast period to provide enough time for the sales team to convert them into new business. Activities Required to Reach the Decision-Maker.

Lead Rank 62

Lead Rank Ideal Customer Profile Lead Scoring Top of Funnel 62

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

Zoominfo

MAY 11, 2021

“With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Once you have a list of relevant accounts—let’s say 500 of them—identify the key decision-makers at each of those companies.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Zoominfo

MAY 11, 2021

“With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Trick #1: Target (and reach) key decision-makers. Let’s say you want to go after key decision-makers in your campaign.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

DiscoverOrg Sales

FEBRUARY 21, 2018

On-demand Webinar: How to Maximize Your Trade Show ROI. A little luck is necessary to live your best life, but it’s not the best way to achieve the ROI your boss is looking for. As DisoverOrg’s VP of Sales, I lead our popular Trade Show ROI webinar. How to find and identify the decision makers within the companies.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

The ROI Guy

SEPTEMBER 13, 2011

For example, early in the buying lifecycle, executive decision makers could be guided towards a diagnostic assessment, to help pinpoint opportunities and provide prioritization advice / build urgency.

Ideal Customer Profile 40

Ideal Customer Profile Decision Maker Case Study Buying Cycle 40

The ROI Guy

MAY 15, 2012

A mobile application platform provider needed to prove a better return on mobility strategy for frugal web and application decision makers - making the case for using a build once / deploy many platform versus current device centric strategies.

Lead Rank 67

Lead Rank Lead Scoring Decision Maker Analysis 67

SBI Growth

DECEMBER 12, 2013

Targeting c-level decision makers can involve low early conversion rates. That''s where SBI''s demand generation programs benefit from ProForma Lead Source assessment tools. Demand Generation teams should focus on these metrics: Cost per qualified Sales Ready Lead. The Tale of Two Lead Sources.

Cost per Lead 282

Cost per Lead Sales Qualified Lead Ideal Customer Profile Leads 282

The ROI Guy

SEPTEMBER 17, 2010

In a world of information overload we are inundated with useless information, making it harder to break through the noise and find the important content we need to be more successful as decision makers and buyers. Assuring that the solution delivers bottom-line benefits is key at this stage.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

NOVEMBER 29, 2010

According to IDC research, over 90% of surveyed decision makers now require quantifiable proof of bottom-line benefits on most projects. 08, 2010 IDC 2010 Customer Experience Survey (survey of 213 B2B Decision Makers) Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., Death of a Salesman?

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

MAY 4, 2006

2) Focus of spending is on lead generation versus awareness building: Another trend we see is that more of the budgets are being focused on the front end demand generation part of the sales and marketing process versus later stages such as awareness building and engagement.

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

SEPTEMBER 20, 2012

Alinean announced this week an ROI Guarantee for Value Marketing Tool campaigns. Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities.

Guarantee 49

Guarantee ROI Lead Rank Lead Scoring 49

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are an expensive way to generate leads, even if you don’t have a booth. Nina Wooten, Director of Demand Generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Research Results The results of the research were compelling, as the investment in value selling tools has proven to be one of the highest ROI investments an organization can make in sales / marketing operations.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Highspot

JULY 18, 2023

Right now decision-makers are focusing on marketing enablement. Today’s marketing professionals are specializing in specific areas, including demand generation, social media marketing, email marketing, product marketing, and field marketing.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

Autoklose

JANUARY 15, 2024

In other words, determine your most profitable accounts, those that have been loyal to you the longest, as well as those with the highest ROI resulting from the use of your product or services. Get feedback from your existing customers This is the best way to learn everything you want to know about their experience with your brand.

Ideal Customer Profile 52

Ideal Customer Profile Buyer Persona Buyer Lead Rank 52

Sales Hacker

NOVEMBER 15, 2017

Complex Sale is a type of sale common in B2B markets involving multiple decision makers, custom service or purchase agreements, and relatively longer sales cycles. Decision Maker. Demand Generation. Deal Closing. Direct Mail. Direct Sales. Mr.Brown has gone dark.).

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Review Sites Continue to Influence Decision Makers in a Powerful Way. 1) Buyer Side Technology Continues to Disrupt Sales Development & Demand Gen. Facing the Reality of A.I.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales Hacker

MARCH 2, 2020

Setting up meetings with corporate decision makers has never been harder. Here, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. and generate more revenue than ever. Selling to Big Companies. Jill Konrath. They never return your calls. Simplified.:

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

FEBRUARY 3, 2020

We require an application process, and you need to be a senior decision maker, budget holder, or manage an actual sales team. B2B Sales & Marketing Exchange offers 50+ sessions in sales, marketing, and operations; 6 keynotes from thought leaders in ABM, revenue marketing, and demand generation; and the Best In B2B Awards.

Conference 90

Conference Scale Networking Industry 90

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Sales Hacker

OCTOBER 7, 2021

I would encourage women starting in sales roles to “buddy up” with the customer success teams to really understand some great use cases from front-to-back (not just the headliner ROI numbers, but really understanding HOW the customer is using the product and what problems the product is solving). Christin Myers. Becky Kuperhand.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

SalesHandy

OCTOBER 28, 2022

Campaign Marketers – their role is to strategize, execute and optimize demand generation campaigns to achieve sales goals. Which decision-makers do we usually reach out to in our top accounts? You are also able to directly reach the inboxes of key decision-makers. Updated Prospect Lists.

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

Sales Hacker Training

NOVEMBER 21, 2022

Some of their most useful features are campaigns for demand generation and sales acceleration. Discover critical information about your priority leads from business size, industry, location, and key decision makers. Lead Generation and Sales Prospecting Tools Apollo Turbo-charge your lead management process.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Hubspot Sales

JULY 1, 2019

According to TOPO senior demand generation analyst Eric Wittlake, having an ICP lets you decide whether to target an account without bringing together your entire leadership team. Business case: Demonstrate the potential ROI of your product using information you gathered during discovery and from independent research.

Ideal Customer Profile 79

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 79

Hubspot Sales

MAY 22, 2018

Marketing Plan: A Blueprint for Start-Ups - A 20-page guide that covers how to build a sales and marketing machine, which demand generation activities with the biggest return on investment, and more. Don’t get intimidated by sales lingo such as KPIs and ROI. Get the Guide. Excel doesn’t count!). Identify your sales goals.

Top of Funnel 144

Top of Funnel How To Hiring Buyer Persona 144

Sales Hacker

DECEMBER 17, 2019

He also is the founder of a company called Atrium and he’s also the founder of a not for profit called Tech For Campaigns that is deployed on behalf of democratic candidates and giving modern demand generation technology in order to help people run for office all over the country. Have you validated that they have it?

Scale 52

Scale Hiring Call-back Software 52