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Mastering Sales ROI in Manufacturing: Navigating Through a Sea of Data with Strategic Analytics and Reporting

SugarCRM

Welcome back to our series’ fourth and last part: Mastering Sales ROI in Manufacturing: A SugarCRM Guide. This last part will discuss how you can strategically navigate analytics and reporting by monitoring and tracking with the right analytics tools and reporting structures. Let’s dive into it. What Is Data Analytics?

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8 Ways Modern CRM is Reshaping The Manufacturing Industry

SugarCRM

When deploying CRM, manufacturing organizations need to take a balanced approach to deploy both tooling for existing account management as well as tools and processes for new customer acquisition. These tools enable sellers to generate quotes quickly and accurately by using easy-to-navigate product and pricing catalog information.

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Why CRM Contextual Data Matters

SugarCRM

Below are some key takeaways from from the discussion between Nicole France, Vice President and Principal Analyst at Constellation Research and David Campbell, Vice President of Product Marketing at SugarCRM : Make Your Case. During the webinar, we polled our attendees on their thoughts on Artificial Intelligence as a useful tool.

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Defining Your Target Customers Through a B2B Buyer Persona

SugarCRM

Another aspect of customer understanding is grasping how the target customer moves through the buyer’s cycle, and how decision makers and influencers consume information. Number of technical tools used daily. Things to consider when identifying decision makers: Title. Local, national, or global presence.

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Do We Need a New CRM? How to Know When It’s Time to Leave

SugarCRM

If you, like many other decision-makers within companies worldwide, still think that you don’t need new CRM tools to aid your operations , we have prepared a few tell-tale signs that may help you spot those red flags. The list is not exhaustive but is a good starting point for your evaluation process.

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Tips for Personalizing the B2B Customer Experience

SugarCRM

Put your priority on developing the relationship with the decision-maker and other influencers in the organization, build trust. While having tools in place such as marketing automation enables a better customer experience, it still takes you as the marketer or seller to create and make the experience memorable.

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How to Make CRM Match Your Business Perfectly

SugarCRM

Whether you are implementing new technology or re-imagining your current tools and processes, the first step is to ensure that your teams use them consistently and correctly. Communication is one of the most important things you can do when you are rolling out a new project or trying to give new life to the tools you already have.

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