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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

Through what we labeled the “Revenue Delivery System,” JD Edwards sales and marketing leadership invested in a strategic approach to drive demand generation and equip the sales team to effectively sell to targeted markets. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

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Generate 25%+ of Sales Pipeline Opportunities from Marketing

SBI Growth

Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. Marketing managers enthusiastically produce PowerPoint decks to showcase their contribution to the sales pipeline. But does the sales leader share this enthusiasm?

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The CMO’s Achilles' Heel

SBI Growth

B2B CMO''s largely do not have direct reports with expertise in demand generation. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful. Implementation Inexperience – Lack foundational knowledge of implementation details for Demand Generation.

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. The plan going in must start with a clear set of goals and objectives.

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Excellence Accelerator – Unlock the Potential of Your Marketing Team

SBI Growth

Strong demand generation effort is required throughout the year to maintain a steady flow of leads to the sales field. Complete a brief form to download the Marketing Implementation Assessment Tool. Impact’ is determined by evaluating the potential affect the idea will have on generating the expected outcome.

Lead Rank 326
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A LeadGen Marketing Year in Review: Are you Keeping Pace?

SBI Growth

Answer Yes or No to these questions if you have done or have planned to do: (Download the complete Marketing Operations Evaluation Questions Here !). I successfully calculate an ROI on my Lead Generation program ? I built credibility with the sales team ? I am tracking the most important success metrics for lead generation ?

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How To Fix Your Marketing Structure Problems

SBI Growth

She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support. They are looking for help generating qualified leads. At this point sales sees no value in marketing and why would they? Currently no leads provided to sales.