Remove Demand Generation Remove Follow-up Remove Marketing Remove Territories
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3 Ways a Sales Leader Should Rollout a Quota Increase

SBI Growth

You just got your new quota and it’s gone up. The impact to the individual sellers and their territories. Rebalancing of any territories due to the new quota. Identify any gaps and work to close using the following: Social prospecting - if you don’t think you will have enough leads from marketing, generate your own.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach.

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The Shifting Sands of Selling Tech

Sales and Marketing Management

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Still, virtual events were unchartered territory.

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The Challenge with The Challenger Sale

SBI Growth

Hunters assume a generalist role in a territory. Last, an auditor should follow up to ensure these sessions aren’t just “box checking”. Is marketing aligned with this new methodology? This would be marketing. Presentations, sell sheets, and demand generation all need to be updated with Challenger messaging.

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What the Fortune 500 List Teaches the Sales SVP

SBI Growth

Most comp issues are not about comp – they are really territory or quota problems. Demand Generation and Lead Management. Don’t skip this topic assuming that it is “marketing’s job.” Sirius Decisions says that B2B sales forces only follow up on 20% of leads. Follow @MarkSynek. Follow @MakingTheNumber.

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The Sales Prospecting Strategy Guide

Zoominfo

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. What is Sales Prospecting?

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Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.